Trade Marketing Lead, B2C Growth & Store Activation

Lenovo Group; Ciudad de México; On-site; MXN 1,100,000 - 1,700,000; Full time

Job summary

Lenovo Inc. in Mexico City is seeking an experienced Trade Marketing Leader to secure the development and implementation of national trade marketing strategies. You will drive visibility, execution excellence, and commercial results across channels, coordinating with regional LATAM teams.

The role requires 10+ years in trade marketing, English proficiency, and strong leadership of direct and indirect teams. You will manage agencies, optimize budgets, and ensure consistent in-store brand presence.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 10+ years of experience in Trade Marketing and in-store execution.
• Professional English (oral and written).
• Experience managing teams and working with internal/external stakeholders. Desirable experience in B2C companies.

Responsibilities

• Develop and implement comprehensive Trade Marketing strategies at the national level.
• Lead and manage direct and indirect teams, ensuring high performance and talent development.
• Oversee relationships with external agencies including training, negotiations, invoicing, and governance.
• Standardize Trade Marketing processes for consistency and scalability.
• Manage and optimize the trade marketing budget and ROI.
• Review and update in-store visual materials to boost brand visibility and support sales teams.
• Coordinate activations and product launches in stores.
• Collaborate with Commercial, Marketing, and Product teams to ensure correct execution of strategies.
• Analyze performance metrics and drive continuous improvement initiatives in-store.

Skills

Leadership

Strategic planning

Communication

Stakeholder management

Team management

Education

Bachelor's in Marketing/Communications/Business

Job description

Lenovo Inc. in Mexico City is seeking an experienced Trade Marketing Leader to secure the development and implementation of national trade marketing strategies. You will drive visibility, execution excellence, and commercial results across channels, coordinating with regional LATAM teams.

The role requires 10+ years in trade marketing, English proficiency, and strong leadership of direct and indirect teams. You will manage agencies, optimize budgets, and ensure consistent in-store brand presence.