TikTok Shop Growth Lead – U.S. Market

MRINetwork; Región Centro; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

MRINetwork seeks a seasoned TikTok Shop Manager to own the end-to-end TikTok ecosystem for the U.S. business, spanning Shop, paid media, affiliates, creators, and organic growth.

You will align with Creative, Marketing, Ecommerce, and Operations to drive revenue, engagement, and scalable processes. The role requires strategic, creative, and performance marketing expertise to transform TikTok into a major revenue channel, with hands-on leadership in a fast-paced, on-site environment in

Formación

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of experience in TikTok Shop, social commerce, performance marketing or digital commerce for relevant brand.
• Proven experience launching, scaling, and managing TikTok Shop businesses with revenue growth.
• Extensive experience managing TikTok Shop initiatives for the U.S. market including creator partnerships and paid media.
• Hands-on expertise with TikTok Shop Seller Center and related social commerce tools.
• Strong understanding of U.S. consumer behavior and social commerce trends.
• Demonstrated success building relationships with U.S.-based teams and partners.
• Experience marketing beauty, cosmetics, personal care, fashion, or consumer products via social channels.
• Knowledge of Shopify, ecommerce operations, and customer acquisition strategies.
• Proven ability to analyze performance metrics and translate insights into action.
• Experience managing budgets and optimizing campaigns for ROAS and conversions.
• Highly organized with strong project management and communication skills.
• Comfortable owning TikTok Shop end-to-end in a fast-paced environment.
• Advanced English and Spanish language proficiency.

Responsabilidades

• Lead the TikTok growth strategy for the U.S. market across TikTok Shop, paid media, organic content, creator partnerships, and affiliate programs.
• Own TikTok Shop operations, including storefront optimization, product setup, catalog management, pricing, promotions, and daily performance tracking.
• Manage TikTok Ads campaigns focused on profitable customer acquisition, revenue growth, and ROAS improvement.
• Build and scale relationships with U.S.-based creators, influencers, affiliates, and agency partners to drive content, engagement, and sales.
• Develop creator-led and UGC content strategies tailored to U.S. consumer behavior, platform trends, and beauty or CPG audiences.
• Partner with creative, ecommerce, marketing, and operations teams to execute launches, campaigns, and key commercial moments.
• Analyze performance across TikTok Shop, paid media, affiliate, and content to identify growth opportunities.
• Manage budgets across paid media, creator partnerships, promotions, and testing initiatives.
• Support inventory planning and fulfillment coordination to ensure strong customer experience for the U.S. business.
• Create clear reporting, insights, and recommendations for leadership on TikTok performance and growth opportunities.
• Continuously test new content formats, creator strategies, promotional mechanics, and social commerce tactics to scale the channel.

Conocimientos

Strategic thinking

Budget management

Cross-functional collaboration

English & Spanish proficiency

Data-driven decision making

Educación

Bachelor's degree in Marketing, Business, or related field

Herramientas

Shopify

TikTok Ads Manager

Affiliate Center

Creator Marketplace

Descripción del empleo

MRINetwork seeks a seasoned TikTok Shop Manager to own the end-to-end TikTok ecosystem for the U.S. business, spanning Shop, paid media, affiliates, creators, and organic growth.

You will align with Creative, Marketing, Ecommerce, and Operations to drive revenue, engagement, and scalable processes. The role requires strategic, creative, and performance marketing expertise to transform TikTok into a major revenue channel, with hands-on leadership in a fast-paced, on-site environment in