Fashion Category Growth Lead – Brand Partnerships

TikTok; Ciudad de México; On-site; MXN 1,800,000 - 3,200,000; Full time

Job summary

TikTok is seeking a senior leader to own the Fashion category, defining strategy, growing brands, and driving profitability. You will build and mentor a diverse team, acquire partnerships, and align cross-functional stakeholders to accelerate growth across livestream and short video formats.

Leading in Mexico, you will navigate industry dynamics and leverage your network to expand the fashion ecosystem on the platform, delivering measurable business impact and strong customer engagement.

Qualifications

• Network within the Fashion space and knowledge of the Mexican Fashion industry landscape.
• Strong communication, negotiation, logical thinking, and analytical skills.
• Customer service orientation with client-facing experience.

Responsibilities

• Define the long-term strategy, lead key initiatives, and set the future direction of the Fashion category.
• Responsible for the P&L of Fashion category.
• Hire and develop a strong team.
• Acquire and incubate Fashion brands and partners to support category growth.
• Collaborate cross-functionally to drive livestream and short video adoption.
• Navigate ambiguity and influence stakeholders to drive decisions.
• Solve growth challenges through cross-functional collaboration.

Skills

Fashion industry network

Interpersonal skills

Customer service

Social content

People management

P&L ownership

Fluent English

Job description

TikTok is seeking a senior leader to own the Fashion category, defining strategy, growing brands, and driving profitability. You will build and mentor a diverse team, acquire partnerships, and align cross-functional stakeholders to accelerate growth across livestream and short video formats.

Leading in Mexico, you will navigate industry dynamics and leverage your network to expand the fashion ecosystem on the platform, delivering measurable business impact and strong customer engagement.