Customer Journey Architect (CDMX/Guadalajara)

OMNI.PRO; Estado de México; Presencial; MXN 279.000 - 390.600; Jornada completa

Descripción de la vacante

A leading digital marketing firm seeks a candidate to design and execute innovative marketing journeys and campaigns. You will collaborate with various teams, monitor performance, conduct testing, and generate reports. The ideal applicant must have proven experience with Adobe Journey Optimizer and advanced English proficiency. This position is available in Mexico City or Guadalajara, and relocation is encouraged.

Formación

• Proven experience with Adobe Journey Optimizer (AJO).
• Advanced English proficiency is mandatory.
• Experience in marketing automation, analytics, and campaign management.
• Ability to work with global and multidisciplinary teams.

Responsabilidades

• Design and execute journeys, campaigns, and personalized offers.
• Define and optimize conversion points and data collection.
• Collaborate with Analytics and Design teams.
• Monitor and optimize campaign performance.
• Implement and analyze A/B testing.
• Coordinate with Development teams for implementation.
• Generate performance reports for stakeholders.
• Work with clients to adapt marketing strategies.
• Participate in all project phases: Discovery, Design, Development, and Go Live.
• Identify opportunities to improve customer retention.

Conocimientos

Experience with Adobe Journey Optimizer (AJO)

Advanced English

Experience in marketing automation

Experience in analytics

Campaign management

Ability to work with global teams

Descripción del empleo

🚀 Take digital marketing to the next level with us! 🚀

Your challenge:

• Design and execute journeys, campaigns, and personalized offers based on the analysis of buyer personas and customer journeys
• Define and optimize conversion points, ensuring the proper collection of key data
• Collaborate with Analytics and Design teams to build audiences and effective digital assets
• Monitor and optimize campaign performance
• Implement and analyze A/B and multivariate testing
• Coordinate with Development teams for proper technical implementation
• Generate performance reports and present them to stakeholders
• Work with clients to adapt marketing strategies to business needs
• Participate in all project phases: Discovery, Design, Development, and Go Live
• Identify opportunities to improve customer retention and loyalty

Key requirements:

• Proven experience with Adobe Journey Optimizer (AJO)
• Advanced English (mandatory)
• Experience in marketing automation, analytics, and campaign management
• Ability to work with global and multidisciplinary teams

📍 Location: Mexico City or Guadalajara (must reside in or be willing to relocate)

✨ If you are passionate about innovation, data, and creating high-impact digital experiences, we want to meet you!