Paid Media Manager, Senior Living (Remote, Puebla)

Blacksmith Agency; Puebla de Zaragoza; Remote; MXN 1,493,000 - 2,239,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager, Senior Living. You will own paid media for a book of senior living clients—operators and home care providers with many communities—driving targeting, budgets, roadmaps, and narrative on calls.

You bring 3+ years hands-on in Google Ads and Meta, a track record of improving ROAS/CPA, agency experience across multiple clients, and clear spoken English with US clients on live calls. Remote role.

Qualifications

• 3+ years hands-on in Google Ads and Meta platforms.
• Proven ROAS/CPA improvement across campaigns.
• Agency experience handling multiple clients concurrently.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for assigned accounts.
• Manage budget allocation, bidding, targeting and testing.
• Ensure accurate conversion tracking with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps and present performance stories.
• Grow accounts through retention and upsell.

Skills

Google Ads

Meta Ads

Agency experience

English on US calls

Multi-location experience

Tools

GA4

Google Tag Manager

Tracking Pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.