Strategic Marketing Lead, Mexico & LatAm

Mitsubishi Electric Automation, Inc. (Meau); Xico; Presencial; MXN 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Mitsubishi Electric Automation, Inc. (Meau) seeks a strategic marketing leader to drive Mexico and Hispanic Latin America marketing strategy, demand generation, and enablement.

You will align with regional teams to improve pipeline quality and market share, and guide product/portfolio messaging and launch readiness. Responsibilities include leading the Product Marketing team, developing annual marketing plans, and managing campaigns, events, and digital channels, while leveraging CRM tools for

Formación

• Bachelor’s degree in Engineering, Business Administration, Marketing, Digital Marketing, Communications, or related field.
• 8+ years of experience in B2B marketing, industrial automation marketing, product marketing, or related roles.
• Proven experience developing lead generation strategies, customer segmentation, campaign plans, content journeys, and demand-generation programs.
• Hands-on experience with CRM/Salesforce, Marketing Cloud/Pardot or equivalent, email marketing platforms, web analytics, SEO/SEM, social media, LinkedIn, landing pages/forms, and dashboards.
• Demonstrated experience with market development, product/portfolio positioning, competitive analysis, pricing input, customer insights, sales enablement, promotions, and campaign performance reporting.
• Excellent written and verbal communication skills in English and Spanish.
• Strong analytical thinking, prioritization, project management, vendor management, and problem-solving skills.
• Computer proficiency with MS Office: Outlook, Word, Excel, PowerPoint.

Responsabilidades

• Lead marketing strategy, planning, market intelligence, product/solution positioning, lead generation, digital marketing, and sales enablement for Mexico and Latin America.
• Lead Product Marketing team.
• Define and execute brand identity, market differentiation, and 'Way to Sell' messaging for target markets and personas.
• Develop annual and mid-year marketing plans, budgets, roadmaps, and review inputs with measurable objectives.
• Design and execute lead generation strategies with landing pages, content offers, events, webinars, and campaigns.
• Own MQL criteria in partnership with sales, including scoring, sources, handoffs, follow-up cadence, and reporting.
• Use CRM/digital tools to plan and measure campaigns, including analytics and dashboards.
• Provide market analysis of customer needs, product trends, competitive activity, and market share.
• Lead messaging, pricing inputs, launch readiness, and communication for new products.
• Direct integrated marketing campaigns, trade shows, PR, digital campaigns, collateral, and web content.
• Evaluate partnerships and vendors to enhance demand generation and brand visibility.
• Develop dashboards to communicate campaign performance and recommended actions.

Conocimientos

Bilingual English/Spanish

Strategic thinking

Leadership

Digital marketing

Analytical thinking

Vendor management

Educación

Bachelor’s degree in Engineering/Business/Marketing

Herramientas

Salesforce

Marketing Cloud/Pardot

SEO/SEM tools

Web analytics tools

Descripción del empleo

Mitsubishi Electric Automation, Inc. (Meau) seeks a strategic marketing leader to drive Mexico and Hispanic Latin America marketing strategy, demand generation, and enablement.

You will align with regional teams to improve pipeline quality and market share, and guide product/portfolio messaging and launch readiness. Responsibilities include leading the Product Marketing team, developing annual marketing plans, and managing campaigns, events, and digital channels, while leveraging CRM tools for