Strategic Distributor Partnerships Lead

Red Bull; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Red Bull Mexico City seeks a Distributor Partner Manager to drive commercial performance with KDP (Grupo Peñafiel) and distribution partners. Lead strategy, execution, and performance tracking in the field to convert sell-in, sell-out, and distribution data into actionable plans.

You will manage monthly scorecards, KPIs, and partner alignment, while working with Off-Premise, Key Accounts, On-Premise, and Marketing to ensure cohesive goals across CDMX channels.

Qualifications

• Bachelor’s degree in Business Administration, Economics, Engineering or Marketing.
• 3+ years in FMCG managing distributors and indirect sales channels (required).
• Experience across multiple channels: traditional trade, convenience, wholesalers, regional chains and on-premise.
• Advanced Excel skills for data analysis and drill-downs.
• Hands-on experience with Nielsen data.
• Valid driver’s license; the role is primarily field-based.
• Intermediate English or higher.

Responsibilities

• Communicate and implement Red Bull strategies, initiatives and Key Account Programs with KDP and distribution partners, including a rapid-response process for late-notice programs.
• Ensure partners execute Red Bull merchandising standards: product flow, SKU priorities by channel, display and pricing. Support sales books and training for partner sales reps.
• Agree and run a monthly scorecard with each partner covering distribution build-up, organization build-up and sales forecast by month and channel.
• Track and manage KPIs: sell-in, sell-out, horizontal and vertical distribution, and inventory levels.
• Manage POS allocation by distributor and keep partners updated on new items and timing.
• Maintain alignment with partner ownership and top management. Agree the personnel structure needed to deliver the business plan.
• Analyze sell-in/sell-out, distribution, inventory, Nielsen and out-of-stock data to identify gaps and build action plans.
• Hold partners accountable for accurate, timely data submission into Red Bull systems, and enforce Red Bull’s inventory policy.
• Understand each partner’s hierarchy, routing and sales-force pay structure. Recommend route-to-market and manpower improvements.
• Share best practices across partners.
• Build deep knowledge of product and distributor competition across CDMX channels.
• Work closely with the Off-Premise, Key Accounts and On-Premise sales teams and with Marketing to align partner execution with business unit goals.

Skills

Advanced Excel

Nielsen data

English (Intermediate+)

Driver's license

Education

Bachelor's degree in Business Administration, Economics, Engineering or Marketing

Job description

Red Bull Mexico City seeks a Distributor Partner Manager to drive commercial performance with KDP (Grupo Peñafiel) and distribution partners. Lead strategy, execution, and performance tracking in the field to convert sell-in, sell-out, and distribution data into actionable plans.

You will manage monthly scorecards, KPIs, and partner alignment, while working with Off-Premise, Key Accounts, On-Premise, and Marketing to ensure cohesive goals across CDMX channels.