Content & Media Strategy Lead

Red Bull

México

Híbrido

MXN 900.000 - 1.300.000

Jornada completa

Hace 6 días

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Descripción de la vacante

Red Bull Mexico is seeking a Media Network Specialist to lead content development, programming, and distribution for the brand across local and partner channels. You will craft differentiated, engaging content and build a hyper-local network to amplify campaigns across owned and third-party media.

You will partner with Brand, Sports and Culture Marketing to evolve the local marketing mix, turning insights into impactful media strategies and opportunities for growth across digital and traditional

Formación

Advanced English proficiency.
Minimum of 4 years of experience in Media, Communications, Content, Social Media, or Strategy within media-led companies or brands.
Experience working with media executives and partners on content development and distribution strategies.
Strong knowledge of social media platforms, digital culture, emerging trends, and audience behaviors.
Deep understanding of short-form content, particularly TikTok, Instagram Reels, YouTube Shorts, and other emerging formats.

Responsabilidades

Develops, executes, and monitors the country’s strategic media direction.
Builds year-round engagement plans to reach and engage evolving consumer audiences.
Identifies opportunities to adapt the strategy based on market changes and audience behavior.
Identifies, creates, and curates engaging, “beyond the ordinary” content.
Leverages local assets and content from the global network.
Drives creative ideation with local and global teams.
Builds and maintains a strong network of production companies and creators.
Ensures alignment between local and global media strategies.