Sr. Manager Marketing Operations

Fashion United; Ciudad de México; On-site; MXN 720,000 - 1,080,000; Full time

Job summary

Adidas Mexico City is seeking a Marketing Operations Lead to drive the end-to-end GTM process and ensure efficient calendars, data integrity, and cross-functional alignment. You will manage sample coordination, showroom setups, and on-time delivery of seasonal materials to support timely launches.

The ideal candidate has 5–7 years in marketing operations, strong planning and communication skills, and fluent English. This role collaborates with demand planning, purchasing, IT and country teams.

Qualifications

• Requires 5–7 years in marketing operations or a related field.
• Bachelor’s degree in marketing, business or engineering (commercial or industrial).
• Strong cross-functional process knowledge and data accuracy.

Responsibilities

• Lead the implementation of E2E GTM process within the country.
• Create local E2E calendar and efficient processes, following LAM GTM calendars.
• Ensure awareness and adherence of marketing teams to milestones and handover dates.
• Support range planning from country input to sales handover, meeting KPI timelines.
• Drive operational alignment of all adidas marketing functions and brand alignment.
• Lead sample coordination and showroom setup following LAM guidance.
• Oversee on-time delivery of seasonal marketing sell-in materials (e.g., ecatalogue).
• Support pricing and margin analysis with BU’s.
• Ensure article master data accuracy across RMA, SAP, Sysphera.
• Lead Marketing Operations Team for master data and GTM process management.

Skills

Organization & planning

Communication skills

Problem solving

Interpersonal skills

MS Office suite

English fluency

Education

Bachelor's degree in marketing / business / engineering

Job description

Purpose & Overall Relevance for the Organization:

Lead the implementation of LAM E2E GTM process within the country to support the growth of adidas by providing infrastructure, mindset and capabilities to ensure optimized marketing planning & process mgmt.

Key Responsibilities:

• Leads the implementation of E2E GTM Process within the country.


• Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars.


• Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars. Guarantee compliance.


• Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved


• Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among both brands


• Supports local meeting preparations, from kick-offs to pre-sales with both internal customers and external vendors.


• Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking.


• Drives flawless showroom set up process following LAM guidance


• Manage the on-time delivery of all seasonal marketing sell-in materials. (i.e Ecatalogue)


• Supports BU’s in Pricing and margin analysis process


• Ensures article master data accuracy and consistency between systems: RMA/SAP/sysphera. Master data checks in RMA / SAP / Sysphera


• Leads Marketing Operations Team: Article Master Data and Go To Market Process Management and to ensure resource allocation.


• Build strong collaboration with Demand planning and Purchasing departments to support the Forecasting process and ensure optimal product launches


• Supports the brand director on implementation of Regional change projects and management of local change projects

Key Relationships:

• Country BU


• Country Brand activation team


• Country DP / Availability manager


• Country sales coordination manager


• Market Marketing Operations


• Finance / IT

Knowledge Skills and Abilities

• Strong organization, planning and communication skills


• Strong problem solving and results oriented skills


• Strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge


• Broad & deep knowledge in own functional area, combining theoretical and practical knowledge


• Advance MS Office Suite skills (Microsoft Excel, Access, Power Point, Word y Outlook)


• Fluent in English (writing and verbal).

Requisite Education and Experience / Minimum Qualifications

• 5-7 years


• As manager of Experts 0 – 2 years management experience required


• As manager of Admin / Tech Support minimum of 3 years management experience required


• Bachelors in related field required such as marketing, business or engineering (commercial or industrial)