Head of Marketing Ops: GTM & Process Excellence

Fashion United; Ciudad de México; On-site; MXN 720,000 - 1,080,000; Full time

Job summary

Adidas Mexico City is seeking a Marketing Operations Lead to drive the end-to-end GTM process and ensure efficient calendars, data integrity, and cross-functional alignment. You will manage sample coordination, showroom setups, and on-time delivery of seasonal materials to support timely launches.

The ideal candidate has 5–7 years in marketing operations, strong planning and communication skills, and fluent English. This role collaborates with demand planning, purchasing, IT and country teams.

Qualifications

• Requires 5–7 years in marketing operations or a related field.
• Bachelor’s degree in marketing, business or engineering (commercial or industrial).
• Strong cross-functional process knowledge and data accuracy.

Responsibilities

• Lead the implementation of E2E GTM process within the country.
• Create local E2E calendar and efficient processes, following LAM GTM calendars.
• Ensure awareness and adherence of marketing teams to milestones and handover dates.
• Support range planning from country input to sales handover, meeting KPI timelines.
• Drive operational alignment of all adidas marketing functions and brand alignment.
• Lead sample coordination and showroom setup following LAM guidance.
• Oversee on-time delivery of seasonal marketing sell-in materials (e.g., ecatalogue).
• Support pricing and margin analysis with BU’s.
• Ensure article master data accuracy across RMA, SAP, Sysphera.
• Lead Marketing Operations Team for master data and GTM process management.

Skills

Organization & planning

Communication skills

Problem solving

Interpersonal skills

MS Office suite

English fluency

Education

Bachelor's degree in marketing / business / engineering

Job description

Adidas Mexico City is seeking a Marketing Operations Lead to drive the end-to-end GTM process and ensure efficient calendars, data integrity, and cross-functional alignment. You will manage sample coordination, showroom setups, and on-time delivery of seasonal materials to support timely launches.

The ideal candidate has 5–7 years in marketing operations, strong planning and communication skills, and fluent English. This role collaborates with demand planning, purchasing, IT and country teams.