Brand Management Specialist, Sportswear LATAM

Fashion United; Ciudad de México; Presencial; MXN 420.000 - 660.000; Jornada completa

Descripción de la vacante

Nike in Mexico City is seeking a Brand Management Specialist, Sportswear LATAM to shape the brand’s presence across LATAM and collaborate with cross‑functional marketing teams. You will manage product deliveries, contribute to seasonal strategies, partner with agencies, and help execute brand activations while maintaining alignment with World Headquarters and Beaverton.

This role requires organization, a passion for sport culture, and the ability to translate local insights into impactful

Formación

• 2+ years of marketing experience.
• Strong organizational skills and accountability.
• Interest in culture and sport culture.

Responsabilidades

• Contribute ideas to seasonal strategies and align with cross-functional teams.
• Manage product deliveries and maintain relationships with the Sportswear team at HQ.
• Develop ideas to create consumer passion for Sportswear in LATAM and Mexico.
• Collaborate with agencies to resolve executional details and support activations.
• Monitor, measure, and report brand and commercial impact; adapt plans as needed.

Conocimientos

Marketing

Organization

English proficiency

Team collaboration

Brand management basics

Descripción del empleo

Brand Management Specialist, Sportswear LATAM

Brand Management Specialist, Sportswear LATAM

WHO YOULL WORK WITH

You´ll work on the team responsible for defining Nike´s Sportswear presence in Mexico City and across Latin America.

This team is responsible for defining the vision for our brand and bringing it to life through integrated marketing campaigns that ensure we are connecting with the communities we serve.

You will work with marketing functions (brand creative, media, digital, retail, communications, social, etc) and with business functions (sales, merchandising) to align strong plans in support of brand and business priorities.

You will report to the Director of Sportwear LatAm, and your team will be accountable to the Sportswear team at World Headquarters. This role has no direct reports.

This role is based in Mexico City.

WHO WE ARE LOOKING FOR

We are looking for a passionate, organized marketer with a strong interest in culture and the culture of sport.

You will be expected to drive success for the Nike Sportswear team through:

• Contributing ideas to seasonal strategies.
• Partnering with cross functional marketing teammates to drive alignment on sportswear plans.
• Managing product and product deliveries.
• Working day to day with creative agencies as a reliable point of contact to resolve executional details.
• Supporting the execution of all brand activations.
• Leading workstreams independently where appropriate.

We expect the following experience:

• 2 or more years of experience in marketing, preferably within the sport, fitness, or fashion industries.
• High level of organization and accountability.
• Strong interest in staying up to date with trends, communities, moments, and content that is inspiring gen z.
• Clear understanding of the role of brand management within a marketing organization.
• Strong foundational knowledge about the core elements of marketing, from creating demand to converting to purchase.
• Team player mentality. Strong williness to learn, take initiative, take risks, and ask questions.
• Accountability and commitment to administrative aspects of the role: following procedures for legal, security, and product management.

WHAT YOU WILL WORK ON

You will bring our sportswear strategy to life, working on seasonal and yearlong marketing plans. This will require you to:

• Maintain relationships with the Sportswear team at World Headquarters (Beaverton Oregon) to keep our teams connected and aligned. Language proficiency required to present and discuss ideas in English.
• Bring local insights that can inform our strategies in Latin America. These can be extracted from social media, online research, or market research.
• Develop ideas to create consumer passion for Sportswear products in Mexico and LatAm.
• Maintain relationships across marketing, business, and merchandising teams to ensure clear communication, alignment, and support for the Sportswear organization.
• Monitor, measure, and report on brand and commercial impact of our work.
• Adapt to evolving business needs, reprioritizing or evolving plans as needed.

You will contribute to strategy, and be critical in execution. You must be organized.

You will also be expected to help keep Central and South America teams informed and aligned.

Brand Management Specialist, Sportswear LATAM