Brand Management Lead, Sportswear LATAM

Fashion United; México; Remote; MXN 900,000 - 1,300,000; Full time

Job summary

Nike Mexico City is seeking a senior brand marketing leader to shape and execute our sportswear presence across Latin America. You will work with marketing and business functions to align plans with brand priorities and community engagement.

The role emphasizes culture-driven insights, strategic briefs, and tight collaboration with global teams, with on-site responsibilities in Mexico City and regional coordination across LATAM.

Qualifications

• 6+ years of experience in brand management, preferably within sport, fitness, or fashion industries.
• Knowledge of cultural trends, communities, and locations driving cultural relevance in Mexico City and across Latin America.
• Strong strategic thinking to anticipate future opportunities and translate them into clear internal and external briefs.
• Strong organizational aptitude to meet deadlines, manage budgets, and anticipate risks without manager oversight.
• Capacity to cultivate efficient teamwork dynamics, demonstrating openness, ambition, partnership, and high standards.
• Ability to drive clarity across teams: clear communication, clear vision setting, and clear deliverables.

Responsibilities

• Develop seasonal and yearlong marketing plans for our sportswear strategy.
• Coordinate with the Sportswear team at World Headquarters to align on strategic intentions; English briefs required.
• Develop local insights that inform strategies in Latin America.
• Create local briefs to align all marketing teams across channels against a shared LATAM vision.
• Develop local tactics to create brand demand and brand love in Mexico, from concept to execution.
• Coordinate marketing, business, and merchandising teams to deliver cohesive plans.
• Monitor, measure, and report on brand and commercial impact.
• Adapt plans to evolving business needs and reprioritize as needed.
• Execute, plan, manage, and deliver with strong organization.
• Deliver strategic direction and feedback to Central and South America teams.

Skills

Brand management

Culture awareness

Strategic thinking

Budget management

Team collaboration

Clear communication

Job description

You'll work on the team responsible for defining Nikes sportswear presence in Mexico City and across Latin America.

This team is responsible for defining the vision for our brand and bringing it to life through integrated marketing campaigns that ensure we are connecting with the communities we serve.

You will work with marketing functions (brand creative, media, digital, retail, communications, social, etc ) and with business functions (sales, merchandising) to align strong plans in support of brand and business priorities.

You will report to the Director of Sportwear LatAm, and your team will be accountable to the Sportswear team at World Headquarters. This role has no direct reports.

WHO WE ARE LOOKING FOR

This role requires a strong understanding of culture—the communities, people, places, trends, and moments that energize and inspire Gen Z across Latin America, with a strong emphasis on Mexico City.

We are looking for someone who can bring ideas that connect with culture and drive authentic brand presence on the ground. You will be expected to deliver insights on emerging trends, maintain community relationships, and keep Nike at the edge of culture.

We expect the following from this role:

6+ years of experience in brand management, preferably within the sport, fitness, or fashion industries

Knowledge of cultural trends, communities, and locations that are driving cultural relevance in Mexico City and across Latin America

Strong strategic thinking: able to anticipate future opportunities and translate them into clear and actionable strategies. Must be able to draft clear internal and external briefs.

Strong organizational aptitude. Ability to meet deadlines, manage budgets, and anticipate risks without manager oversight

Capacity to cultivate efficient teamwork dynamics, demonstrating openness, ambition, partnership, and high standards

Ability to drive clarity across teams: clear communication, clear vision setting, and clear deliverables.

WHAT YOU WILL WORK ON

You will bring our sportswear strategy to life, developing seasonal and yearlong marketing plans. This will require you to:

Partner with the Sportswear team at World Headquarters (Beaverton Oregon) to align on strategic intentions and priorities. Language proficiency required to conceive and present ideas in English.

Develop local insights that can inform our strategies in Latin America

Develop local briefs to align all marketing teams (retail, digital, media, comms, brand creative, social media) against a shared vision for Latin America

Develop local tactics to create brand demand and brand love in Mexico, from concept to execution

Coordinate marketing, business, and merchandising teams to create cohesive plans

Monitor, measure, and report on brand and commercial impact

Adapt to evolving business needs, reprioritizing or evolving plans as needed

You will conceive, develop, plan, manage, and execute. You must be organized.

In this role, you will execute marketing plans in Mexico City as well as deliver strategic direction, examples, and feedback to Central and South America teams.