Senior SEO Growth Architect for AI-Driven Content

Thenielsencompany; México; On-site; MXN 420,000 - 840,000; Full time

Job summary

Nielsen is seeking a Senior Manager, SEO to lead the organic growth engine for Nielsen.com, bridging technical SEO and creative storytelling to satisfy traditional algorithms and generative AI models.

You will lead cross-functional teams across Content, Creative, and Engineering to architect search ecosystems, drive measurable pipeline growth, and optimize for both human and AIO/LLM discovery.

Qualifications

• 4 - 7 years of experience in SEO, content strategy, and digital marketing within SaaS, data, or tech industries; matrixed/agency experience required.
• Deep expertise in WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog.
• AI tools to SEO workflows (prompt engineering, AIO strategy, automated insights) alongside traditional technical SEO (schema, indexing, site structure).
• Analytical skills with a test-and-learn mindset and strong stakeholder management abilities.

Responsibilities

• Strategic SEO & Content Planning: Own the SEO roadmap for Nielsen.com; partner with Creative and Content teams to produce high-impact content optimized for human intent and LLM discovery.
• Technical SEO & Architecture: Lead technical SEO across CMS platforms (WordPress VIP, Webflow). Define requirements for site architecture, schema markup, and performance alongside Web Ops and Engineering teams.
• Tooling & Platform Administration: Act as the primary admin and power-user for enterprise tools (BrightEdge, Screaming Frog, SEMrush).
• Cross-Functional Collaboration: Partner with Paid Media on holistic SEM strategies, align with Social/Email channels, and provide SEO guidance to global international teams.
• Content Audits & Enablement: Conduct regular content audits, gap analyses, and train internal content contributors on tagging, keyword strategies, and AIO best practices.

Skills

SEO

Content strategy

Digital marketing

Analytical

Cross-functional leadership

Tools

WordPress VIP

Webflow

BrightEdge

SEMrush

Screaming Frog

Job description

Nielsen is seeking a Senior Manager, SEO to lead the organic growth engine for Nielsen.com, bridging technical SEO and creative storytelling to satisfy traditional algorithms and generative AI models.

You will lead cross-functional teams across Content, Creative, and Engineering to architect search ecosystems, drive measurable pipeline growth, and optimize for both human and AIO/LLM discovery.