Senior Manager, SEO & Content Strategy

Thenielsencompany; México; On-site; MXN 420,000 - 840,000; Full time

Job summary

Nielsen is seeking a Senior Manager, SEO to lead the organic growth engine for Nielsen.com, bridging technical SEO and creative storytelling to satisfy traditional algorithms and generative AI models.

You will lead cross-functional teams across Content, Creative, and Engineering to architect search ecosystems, drive measurable pipeline growth, and optimize for both human and AIO/LLM discovery.

Qualifications

• 4 - 7 years of experience in SEO, content strategy, and digital marketing within SaaS, data, or tech industries; matrixed/agency experience required.
• Deep expertise in WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog.
• AI tools to SEO workflows (prompt engineering, AIO strategy, automated insights) alongside traditional technical SEO (schema, indexing, site structure).
• Analytical skills with a test-and-learn mindset and strong stakeholder management abilities.

Responsibilities

• Strategic SEO & Content Planning: Own the SEO roadmap for Nielsen.com; partner with Creative and Content teams to produce high-impact content optimized for human intent and LLM discovery.
• Technical SEO & Architecture: Lead technical SEO across CMS platforms (WordPress VIP, Webflow). Define requirements for site architecture, schema markup, and performance alongside Web Ops and Engineering teams.
• Tooling & Platform Administration: Act as the primary admin and power-user for enterprise tools (BrightEdge, Screaming Frog, SEMrush).
• Cross-Functional Collaboration: Partner with Paid Media on holistic SEM strategies, align with Social/Email channels, and provide SEO guidance to global international teams.
• Content Audits & Enablement: Conduct regular content audits, gap analyses, and train internal content contributors on tagging, keyword strategies, and AIO best practices.

Skills

SEO

Content strategy

Digital marketing

Analytical

Cross-functional leadership

Tools

WordPress VIP

Webflow

BrightEdge

SEMrush

Screaming Frog

Job description

Are you a growth-obsessed SEO leader who knows how to win in the era of AI-driven search? Nielsen is seeking a Senior Manager, SEO to lead the organic growth engine for Nielsen.com. Reporting to the Director of Website Strategy, you will bridge technical SEO and creative storytelling, architecting search ecosystems that satisfy both traditional algorithms and generative AI models (AIO/LLMs) while driving measurable pipeline growth.

Key Responsibilities

• Strategic SEO & Content Planning: Own the SEO roadmap for Nielsen.com; partner with Creative and Content teams to produce high-impact content optimized for human intent and LLM discovery.
• Technical SEO & Architecture: Lead technical SEO across CMS platforms (WordPress VIP, Webflow). Define requirements for site architecture, schema markup, and performance alongside Web Ops and Engineering teams.
• Tooling & Platform Administration: Act as the primary admin and power-user for enterprise tools (BrightEdge, Screaming Frog, SEMrush).
• Cross-Functional Collaboration: Partner with Paid Media on holistic SEM strategies, align with Social/Email channels, and provide SEO guidance to global international teams.
• Content Audits & Enablement: Conduct regular content audits, gap analyses, and train internal content contributors on tagging, keyword strategies, and AIO best practices.

Who You Are

• The SEO Architect: You build content ecosystems designed for the Generative AI era.
• The Growth Strategist: You view SEO as a product-relentlessly testing, iterating, and optimizing for conversion.
• The Technical Partner: You speak the language of developers and translate complex technical requirements into actionable web tasks.
• Data-Driven Storyteller: You turn search data into compelling digital experiences.
• Experience: 4 - 7 years of experience in SEO , content strategy, and digital marketing within SaaS, data, or tech industries; matrixed/agency experience required.
• Technical Proficiency: Deep expertise in WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog.
• AI & Search Fluency: Proven experience applying AI tools to SEO workflows (prompt engineering, AIO strategy, automated insights) alongside traditional technical SEO (schema, indexing, site structure).
• Analytical & Cross-Functional Leadership: Exceptional analytical skills with a test-and-learn mindset and strong stakeholder management abilities.

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