Senior SEO & Content Growth Architect (AI-Driven)

Nielsen; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Nielsen is seeking a Senior Manager, SEO to lead the organic growth engine for Nielsen.com. You will bridge technical SEO and creative storytelling, architecting search ecosystems that satisfy traditional algorithms and generative AI models while driving measurable pipeline growth.

You will partner with Content and Creative teams, own the SEO roadmap across CMS platforms, and guide global, cross-functional teams with a data-driven mindset to improve rankings, traffic, and conversions.

Qualifications

• 4–7 years in SEO, content strategy, and digital marketing.
• Experience in SaaS, data, or tech; matrixed/agency experience.
• Proficient with WordPress VIP, Webflow, BrightEdge, SEMrush, Screaming Frog.
• AI in SEO: prompt engineering and automated insights.
• Strong analytical and stakeholder management skills.

Responsibilities

• Own the SEO roadmap for Nielsen.com.
• Lead technical SEO across CMS platforms (WordPress VIP, Webflow).
• Define requirements for site architecture and schema markup; coordinate with Web Ops and Engineering.
• Act as primary admin for BrightEdge, Screaming Frog, SEMrush.
• Collaborate with Paid Media, Social/Email, and global teams; provide SEO guidance.

Skills

SEO leadership

Growth strategy

Technical liaison

Data analysis

Cross-functional lead

Content strategy

AI in SEO

Tools

WordPress VIP

Webflow

BrightEdge

SEMrush

Screaming Frog

Job description

Nielsen is seeking a Senior Manager, SEO to lead the organic growth engine for Nielsen.com. You will bridge technical SEO and creative storytelling, architecting search ecosystems that satisfy traditional algorithms and generative AI models while driving measurable pipeline growth.

You will partner with Content and Creative teams, own the SEO roadmap across CMS platforms, and guide global, cross-functional teams with a data-driven mindset to improve rankings, traffic, and conversions.