Senior Manager, SEO & Content Strategy

Nielsen; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Nielsen is seeking a Senior Manager, SEO to lead the organic growth engine for Nielsen.com. You will bridge technical SEO and creative storytelling, architecting search ecosystems that satisfy traditional algorithms and generative AI models while driving measurable pipeline growth.

You will partner with Content and Creative teams, own the SEO roadmap across CMS platforms, and guide global, cross-functional teams with a data-driven mindset to improve rankings, traffic, and conversions.

Formación

• 4–7 years in SEO, content strategy, and digital marketing.
• Experience in SaaS, data, or tech; matrixed/agency experience.
• Proficient with WordPress VIP, Webflow, BrightEdge, SEMrush, Screaming Frog.
• AI in SEO: prompt engineering and automated insights.
• Strong analytical and stakeholder management skills.

Responsabilidades

• Own the SEO roadmap for Nielsen.com.
• Lead technical SEO across CMS platforms (WordPress VIP, Webflow).
• Define requirements for site architecture and schema markup; coordinate with Web Ops and Engineering.
• Act as primary admin for BrightEdge, Screaming Frog, SEMrush.
• Collaborate with Paid Media, Social/Email, and global teams; provide SEO guidance.

Conocimientos

SEO leadership

Growth strategy

Technical liaison

Data analysis

Cross-functional lead

Content strategy

AI in SEO

Herramientas

WordPress VIP

Webflow

BrightEdge

SEMrush

Screaming Frog

Descripción del empleo

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.

When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

Are you a growth-obsessed SEO leader who knows how to win in the era of AI-driven search? Nielsen is seeking a Senior Manager, SEO to lead the organic growth engine for Nielsen.com. Reporting to the Director of Website Strategy, you will bridge technical SEO and creative storytelling, architecting search ecosystems that satisfy both traditional algorithms and generative AI models (AIO/LLMs) while driving measurable pipeline growth.

Key Responsibilities

• Strategic SEO & Content Planning: Own the SEO roadmap for Nielsen.com; partner with Creative and Content teams to produce high-impact content optimized for human intent and LLM discovery.
• Technical SEO & Architecture: Lead technical SEO across CMS platforms (WordPress VIP, Webflow). Define requirements for site architecture, schema markup, and performance alongside Web Ops and Engineering teams.
• Tooling & Platform Administration: Act as the primary admin and power-user for enterprise tools (BrightEdge, Screaming Frog, SEMrush).
• Cross-Functional Collaboration: Partner with Paid Media on holistic SEM strategies, align with Social/Email channels, and provide SEO guidance to global international teams.
• Content Audits & Enablement: Conduct regular content audits, gap analyses, and train internal content contributors on tagging, keyword strategies, and AIO best practices.

Who You Are

• The SEO Architect: You build content ecosystems designed for the Generative AI era.
• The Growth Strategist: You view SEO as a product—relentlessly testing, iterating, and optimizing for conversion.
• The Technical Partner: You speak the language of developers and translate complex technical requirements into actionable web tasks.
• Data-Driven Storyteller: You turn search data into compelling digital experiences.

Qualifications

• Experience: 4 - 7 years of experience in SEO, content strategy, and digital marketing within SaaS, data, or tech industries; matrixed/agency experience required.
• Technical Proficiency: Deep expertise in WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog.
• AI & Search Fluency: Proven experience applying AI tools to SEO workflows (prompt engineering, AIO strategy, automated insights) alongside traditional technical SEO (schema, indexing, site structure).
• Analytical & Cross-Functional Leadership: Exceptional analytical skills with a test-and-learn mindset and strong stakeholder management abilities.

Additional Information

Nielsen is committed to maintaining a work environment free from any form of discrimination and harassment. Nielsen prohibits conduct that has the purpose or effect of interfering with terms or conditions of employment, or that creates an intimidating, hostile, or offensive work environment based on: race, skin color/national or ethnic origin/ancestry, religion/creed, physical or mental disability/medical condition/genetic information, pregnancy, marital status, sex/gender, gender identity/gender expression/sexual orientation, age, or any other characteristic protected by applicable law.

At Nielsen, we promote equal opportunities for all individuals and value a diverse and inclusive workplace.