Senior Marketing Manager

Heartland Food Products Group; México; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Heartland LATAM is seeking a Sr. Marketing Manager to lead brand strategies and drive growth for Mexico and LatAm. You will collaborate with internal teams, distributors, and agencies to implement integrated marketing plans across media, PR, influencer campaigns, and digital amplification, measuring ROI and KPIs.

The role reports to the Marketing Director for Mexico and Latam and requires strong analytics, leadership, and cross-functional collaboration to achieve market growth and brand equity.

Qualifications

• 5-7 years of experience in FMCG.
• Experience with fast paced planning/executions cycles.
• Good communication and organization skills, ability to work in a team and be customer/market oriented.
• Strong Leadership skills with proven ability to work within and lead cross-functional teams.

Responsibilities

• Manages marketing resources to surpass business goals and aligns agencies and stakeholders around the brand.
• Identifies insights and translates them into brand solutions to build equity and competitive advantage.
• Analyzes market trends, brand performance, and consumer insights to drive strategy and actions.

Skills

Marketing leadership

Brand strategy

Cross-functional collaboration

Analytics

Job description

Heartland LATAM is looking for the best talent. We are an American company with commercial presence in more than 40 countries around the world, we promote happier, healthier and longer lives through the reduction of sugar consumption.

The ideal candidate will will play a key role in helping the team meet all financial and brand health goals for Mexico and Latam. The role involves a leadership level of collaboration with internal cross-functional partners as well as external distributors and agency partners. Responsibilities include understanding key market and consumer insights and trends to develop leading marketing strategies that generate consumer demand and increase household penetration, leading the implementation the fully-integrated marketing activation plan which includes regional Media planning, Public Relations and influencers, Medical Detailing, Chef development, BTL activations and full digital amplification, measuring and achieving key performance indicators for the business. This position reports to the Marketing Director for Mexico and Latam

Primary Functions

• Proficient marketer across all disciplines, ranging from communications strategy to creative output and campaign execution. It serves as the central manager of agency relationships and is considered among the company’s most important support organizations.
• The Sr. Mkt. Manager works closely with the Mkt team and internal and external teams/stakeholders (locally and regionally) leading the development and execution of brand strategies throughout understanding of the consumer, brand, its market and competition.
• Flawlessly executes marketing strategy and action plan to achieve business objectives in terms of sales, market share, profitability and ROI

Key Responsibilities

• Manages marketing resources to surpass business goals. Creates agencies and key stakeholder’s alignment around the brand .
• Identifies meaningful and actionable insights from a variety of sources and translate them into impactful brand solutions to build equity and competitive advantage
• Business analytics measuring market and competitive trends, brand performance, consumer and shopper insights, identifying opportunities within the results and quickly turning them into strategies and actions to grow the business.
• Supports the brand equity vision within the context of the market – consumer segmentation and portfolio plan to ensure our brands are managed to meet company portfolio requirements, build equity and is strengthened in consumer appeal and differentiation versus competition
• Encourages stretching objectives covering both equity and business goals and developing impactful activity that maximizes investment and changes consumer behavior thus delivering the objectives
• Creatively express the brand story to consumers & customers in all communication channels, exploiting relevant passion points between brand and consumer
• Leads and create the brand experience for the consumer, which will both build equity and encourage consumption
• Own and manage the Brand Marketing budget including planning, execution and optimization based on business needs and changes balancing short term with longer term.
• Partner closely with sales management and trade marketing to plan and execute retail programs in all channels and customers.
• Lead the day to day implementation and optimization of strategies and plans for our brands and Heartland portfolio, measuring and reporting performance against goals (ROI and KPIs) to recommend adjustments and plans to capitalize and optimize upon the results /
• Lead a cross- agencies in the execution of mass and digital advertising, proactive PR/BTL and trade marketing strategies.

Skills

• High level of ethical behavior at all moments

• Experience with fast paced planning /executions cycles.
• Good communication and organization skills, be able to work in a team environment, and be customer/market oriented.
• Strong Leadership skills with proven ability to work within and lead a cross-functional teams internally & externally
• Excellence in marketing principles and problem solving and analytics
• Strong business analytics, consumer insights development, understanding of core marketing levers and advertising experience.
• Self-discipline and self-motivation. Emotional intelligence and self-management are key to align business needs and positive environment.
• Proficient with business functions: Finance, Sales & Supply.
• Excellent written and verbal communication skills.
• Fast, Flexible and Innovative individual.

Requirements

• 5-7 years of experience in FMCG

Core Competencies

• Effective Communication & Influence: Ability to build solid recommendations based on analytics, insights and strategy, effectively communicating and gaining support for ideas. Build and advance key stakeholder relationships by maintaining positive rapport and champions trust.
• Collaboration: Highly collaborative team player with ability to motivate and inspire cross functional teams internally and externally. Analytical: Ability to understand and identify opportunities within quantitative and qualitative sources to drive strategy and/or challenge current ones and translate them into actions that directly contribute to strong business results.
• Execution: Gets the job done proactively and with initiative and accountability, delivering OTIF without excuses.
• Flexible and able to work within changing and complex environments, always seeing the opportunities associated, while relentlessly driving results and sustainable business success.
• Challenges the status quo to reach individual and collective breakthroughs
• Never stops mentality, there’s always room for growth

At Heartland, we recognize diversity as a powerful ally for our growth, which is why we offer equal opportunities regardless of origin, race, marital status, age, social status, political views, gender, religion, culture, sexual orientation, gender identity, abilities, or any other circumstance.