Measurement Analyst: AI-Powered Marketing Insights

Powerdigitalmarketing; México; Presencial; MXN 350.000 - 550.000; Jornada completa

Descripción de la vacante

Power Digital is seeking a Marketing Analytics professional in Mexico to manage and optimize measurement strategies for client campaigns. You will analyze large datasets with R, SQL and Python and translate insights into clear client recommendations.

You will collaborate with cross-functional teams in Asana, employing statistical modeling, experiment design, and attribution-based measurement. Visualization with Looker, Tableau, PowerBI or Excel will be central to communicating results to

Formación

• Bachelor's degree in Marketing, Business Administration or related field.
• 2+ years of experience in marketing analytics.
• Strong data visualization skills with Looker, Tableau, PowerBI or Excel.
• Proficiency in R or Python, and SQL.
• Experience with ETL tools Funnel.io and Fivetran.
• Excellent communication and presentation skills.
• Understanding of statistical modeling, experiment design and data infrastructure.
• Ability to work independently and as part of a team.
• Strong attention to detail and ability to perform under pressure.
• Nice-to-have: GA4, Google Tag Manager, Adobe Analytics; ad platform reporting.

Responsabilidades

• Utilize large amounts of data to identify meaningful performance insights.
• Communicate findings to stakeholders with clear, actionable recommendations.
• Forecast performance using statistics and modeling.
• Apply AI techniques to optimize business processes.
• Leverage Power Digital's Nova ecosystem in your department.

Conocimientos

R

Python

SQL

Looker

Tableau

PowerBI

Excel

Educación

Bachelor's degree in Marketing or Business Administration

Herramientas

Funnel.io

Fivetran

Descripción del empleo

Power Digital is seeking a Marketing Analytics professional in Mexico to manage and optimize measurement strategies for client campaigns. You will analyze large datasets with R, SQL and Python and translate insights into clear client recommendations.

You will collaborate with cross-functional teams in Asana, employing statistical modeling, experiment design, and attribution-based measurement. Visualization with Looker, Tableau, PowerBI or Excel will be central to communicating results to