Senior Marketing Operations Analyst — Data-Driven Campaigns

Salesforce; Ciudad de México; Presencial; MXN 550.000 - 900.000; Jornada completa

Descripción de la vacante

Salesforce is looking for a Marketing Operations Senior Analyst to join the Campaign Operations team within Global Marketing Analytics. This role sits at the intersection of marketing strategy and technical execution, focusing on clean data and reliable reporting.

You will define campaign reporting dimensions, translate marketing goals into detailed PRDs for engineering, and lead UAT to ensure bug-free launches.

Formación

• BS/BA degree in marketing, economics, sales, business analytics, or equivalent related experience.

Responsabilidades

• Define and maintain campaign reporting dimensions to ensure data integrity across the marketing stack.
• Translate marketing goals into PRDs for technical teams to implement.
• Lead the UAT process for marketing technology deployments; create test plans and sign off on releases.
• Audit the campaign lifecycle and release process to identify bottlenecks and optimize workflows.
• Collaborate with Marketing Analytics and Campaign Managers to align requirements.
• Provide root-cause analysis for data flow breaks and coordinate fixes with technical teams.
• Document the campaign object to improve analytics and operations efficiency.
• Train marketing teams to confidently use dashboards and data products.

Conocimientos

Data Architecture

PRD writing

Excel

Tableau

Data analysis

Marketing KPIs

Data storytelling

Cross-functional collaboration

Stakeholder communication

Time management

Problem solving

Educación

BS/BA degree

Herramientas

Excel

Google Sheets

Tableau

Descripción del empleo

Salesforce is looking for a Marketing Operations Senior Analyst to join the Campaign Operations team within Global Marketing Analytics. This role sits at the intersection of marketing strategy and technical execution, focusing on clean data and reliable reporting.

You will define campaign reporting dimensions, translate marketing goals into detailed PRDs for engineering, and lead UAT to ensure bug-free launches.