Senior Marketing Analytics Lead (Remote/Hybrid)

WPP Media; México; Híbrido; MXN 420.000 - 720.000; Jornada completa

Descripción de la vacante

WPP Media in Mexico is seeking a Senior Analyst to quantify and measure the success of marketing and advertising executions. You will transform data into insights that enable MFG teams to improve and innovate the work delivered to clients.

This role requires turning complex datasets into clear, actionable recommendations and communicating findings across cross-functional teams. The position emphasizes data-driven decision making and collaboration with vendors and clients within a hybrid work

Formación

• Bachelor’s degree in Analytics, Technology, Marketing, Advertising, or related field.
• 2+ years in marketing analytics role.
• Proficiency in Excel and PowerPoint; Google Workspace required.
• Experience measuring Brand and Direct Response campaigns.
• Strong communication and project management skills.

Responsabilidades

• Manage the full marketing data lifecycle, including data collection, cleaning, analysis, and validation.
• Analyze advertising campaign performance and communicate actionable insights generated through data analysis.
• Share analytical communication and data storytelling best practices with internal teams.
• Build knowledge across different practices to tailor insights and recommendations to specific business and client needs.
• Support the broader Analytics team in implementing and maintaining measurement tools and solutions.
• Transform complex data into clear and visually compelling presentations.
• Proactively identify and resolve program and project issues, escalating them appropriately when necessary.
• Stay current on MFG’s product offerings and understand how they influence analytics and measurement.
• Support occasional communication with vendors and clients.

Conocimientos

Excel

PowerPoint

Google Workspace

Data storytelling

Communication

Project management

SQL

Python

R

Generative AI

Attention to detail

Educación

Bachelor’s degree in Analytics, Technology, Marketing, Advertising, or related field

Herramientas

Gemini

ChatGPT

R

SQL

Python

Descripción del empleo

WPP Media in Mexico is seeking a Senior Analyst to quantify and measure the success of marketing and advertising executions. You will transform data into insights that enable MFG teams to improve and innovate the work delivered to clients.

This role requires turning complex datasets into clear, actionable recommendations and communicating findings across cross-functional teams. The position emphasizes data-driven decision making and collaboration with vendors and clients within a hybrid work