Senior Market Research & Data Ops Analyst

The Nielsen Company; Ciudad de México; Presencial; MXN 300.000 - 540.000; Jornada completa

Descripción de la vacante

The Nielsen Company is seeking a Data Processing Specialist II to join our Scarborough product team. You will bridge operations, data science, finance, and external vendors to execute US panel survey recruiting, monitor vendor traffic, and analyze panel feasibility under tight deadlines.

Responsibilities include monitoring panel-fielding, resolving data discrepancies, tracking milestones, and automating processes with AI tools to improve efficiency.

Formación

• Bachelor’s degree in Marketing, Market Research, or related field.
• 4+ years of experience in media research or digital marketing/advertising.
• Proven experience with digital sampling and online research panels (sourcing, panel management, feasibility, targeting, and fieldwork).
• Proficiency in Google Workspace or MS Office Suite; experience leveraging AI tools for data analysis, automation, and efficiency.
• Advanced oral and written English communication skills required
• Familiarity with US geography, retail industry dynamics, and the media landscape.

Responsabilidades

• Monitor panel-fielding strategies, traffic, vendor performance, and sampling quotas across active US recruiting channels.
• Troubleshoot traffic drops and geographical mix-ups in real time.
• Detect, investigate, and resolve daily data discrepancies; generate insights, post-release reports, and dashboards.
• Oversee timelines across panel, mailing, and data-delivery milestones; communicate risks and implement contingency plans.
• Set up mailings and payouts, coordinate distribution schedules, and ensure on-time delivery.
• Reconcile and validate monthly panel-vendor cost-confirmation reports and payments against performance.

Conocimientos

Data analysis

Attention to detail

Time management

English communication

Stakeholder coordination

Educación

Bachelor’s degree in Marketing, Market Research, or related field

Herramientas

Google Workspace

MS Office

AI tools

Descripción del empleo

The Nielsen Company is seeking a Data Processing Specialist II to join our Scarborough product team. You will bridge operations, data science, finance, and external vendors to execute US panel survey recruiting, monitor vendor traffic, and analyze panel feasibility under tight deadlines.

Responsibilities include monitoring panel-fielding, resolving data discrepancies, tracking milestones, and automating processes with AI tools to improve efficiency.