Influencer Marketing Lead

Influship; Ciudad de México; Hybrid; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision

Dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health days

Job summary

WPP Media is seeking a senior influencer marketing professional to lead strategy development and execution in the Mexican market. You will manage end-to-end campaigns, from influencer selection to content oversight, ensuring legal compliance and budget adherence, while collaborating with Coca-Cola Mexico brand teams.

The role requires deep knowledge of influencer platforms, strong analytical skills, and the ability to innovate in a fast-changing landscape.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Fluency in English (written and spoken) required.
• 5+ years of influencer marketing experience.
• Knowledge of influencer platforms and analytics suites (Upfluence, Brandwatch, CreatorIQ, HypeAuditor).
• Proficiency in PowerPoint and Excel.
• Experience with the Mexican social media landscape (TikTok, Instagram, YouTube, Facebook, X).
• Strong strategic thinking, negotiation, analytics, and communication skills.

Responsibilities

• Develop and implement comprehensive influencer marketing strategies.
• Conduct market research, audience analysis, and trend forecasting.
• Define KPIs and measurement frameworks.
• Identify, outreach, and select influencers.
• Build and maintain a network with influencers in the Mexican market.
• Manage campaigns from start to finish, briefs, content, contracts, budgets.
• Oversee content review and approvals.
• Serve as primary contact for Coca-Cola Mexico’s brand teams.
• Foster collaboration with influencers and internal teams.
• Track, analyze, and report campaign performance.
• Utilize influencer marketing platforms and analytics tools.
• Stay abreast of global and Mexican influencer trends.
• Identify opportunities to innovate in influencer marketing.

Skills

Influencer marketing

Strategic thinking

Negotiation

Analytical skills

Communication skills

Project management

Collaboration

Adaptability

Education

Bachelor’s degree in Marketing/Communications/Public Relations

Tools

Upfluence

Brandwatch

CreatorIQ

HypeAuditor

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

• Development and implementation of comprehensive influencer marketing strategies.
• Market research, audience analysis, and trend forecasting.
• Definition of KPIs and measurement frameworks.
• Identification, outreach, and selection of influencers.
• Building and maintaining a strong network of relationships with influencers in the Mexican market.
• Managing campaigns from start to finish, including developing briefs, overseeing content, ensuring legal compliance, negotiating contracts, and managing budgets.
• Overseeing content review and approval.
• Serving as the primary point of contact for Coca-Cola Mexico’s brand teams.
• Fostering collaborative relationships with influencers and internal teams.
• Tracking, analyzing, and reporting on campaign performance.
• Utilizing influencer marketing platforms and analytics tools.
• Staying abreast of the latest trends and innovations in influencer marketing globally and in Mexico.
• Identifying opportunities to innovate and lead in the influencer landscape.

Skills and Experience

• Field of study: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Fluency in English (written and spoken) is required.
• Experience with CPG/FMCG (fast-moving consumer goods) brands, ideally in the beverage industry.
• More than 5 years of dedicated experience in influencer marketing.
• Knowledge of influencer marketing platforms and analytics suites (e.g., Upfluence, Brandwatch, CreatorIQ, HypeAuditor), as well as analytics tools for tracking performance.
• Proficiency in PowerPoint and Excel.
• Experience with the Mexican social media landscape, including platforms such as TikTok, Instagram, YouTube, Facebook, X, etc.
• Skills: Strategic thinking, Negotiation skills, Analytical skills, Excellent communication skills (verbal, written, and presentation), Project management, Passion and strategic focus, Ability to work collaboratively, Innovation.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our benefits include

• competitive medical
• group retirement plans
• vision
• dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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