Hybrid Influencer Marketing Lead

Influship; Ciudad de México; Hybrid; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision

Dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health days

Job summary

WPP Media is seeking a senior influencer marketing professional to lead strategy development and execution in the Mexican market. You will manage end-to-end campaigns, from influencer selection to content oversight, ensuring legal compliance and budget adherence, while collaborating with Coca-Cola Mexico brand teams.

The role requires deep knowledge of influencer platforms, strong analytical skills, and the ability to innovate in a fast-changing landscape.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Fluency in English (written and spoken) required.
• 5+ years of influencer marketing experience.
• Knowledge of influencer platforms and analytics suites (Upfluence, Brandwatch, CreatorIQ, HypeAuditor).
• Proficiency in PowerPoint and Excel.
• Experience with the Mexican social media landscape (TikTok, Instagram, YouTube, Facebook, X).
• Strong strategic thinking, negotiation, analytics, and communication skills.

Responsibilities

• Develop and implement comprehensive influencer marketing strategies.
• Conduct market research, audience analysis, and trend forecasting.
• Define KPIs and measurement frameworks.
• Identify, outreach, and select influencers.
• Build and maintain a network with influencers in the Mexican market.
• Manage campaigns from start to finish, briefs, content, contracts, budgets.
• Oversee content review and approvals.
• Serve as primary contact for Coca-Cola Mexico’s brand teams.
• Foster collaboration with influencers and internal teams.
• Track, analyze, and report campaign performance.
• Utilize influencer marketing platforms and analytics tools.
• Stay abreast of global and Mexican influencer trends.
• Identify opportunities to innovate in influencer marketing.

Skills

Influencer marketing

Strategic thinking

Negotiation

Analytical skills

Communication skills

Project management

Collaboration

Adaptability

Education

Bachelor’s degree in Marketing/Communications/Public Relations

Tools

Upfluence

Brandwatch

CreatorIQ

HypeAuditor

Job description

WPP Media is seeking a senior influencer marketing professional to lead strategy development and execution in the Mexican market. You will manage end-to-end campaigns, from influencer selection to content oversight, ensuring legal compliance and budget adherence, while collaborating with Coca-Cola Mexico brand teams.

The role requires deep knowledge of influencer platforms, strong analytical skills, and the ability to innovate in a fast-changing landscape.