Influencer Marketing Lead

WPP Media Limited; Ciudad de México; Hybrid; MXN 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Medical insurance

Group retirement plans

Vision & dental insurance

Paid time off

Job summary

WPP Media Limited is hiring for a senior influencer marketing lead based in Mexico. You will develop comprehensive influencer strategies, oversee market research and KPI frameworks, and manage influencer outreach and campaigns end-to-end within the Mexican market.

Role requires 5+ years in influencer marketing, fluency in English, and strong collaboration with Coca-Cola Mexico brand teams and internal partners. Hybrid work arrangement with in-office days.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Fluency in English (written and spoken) required.
• 5+ years in influencer marketing, preferably with FMCG/beverage brands.
• Knowledge of influencer platforms and analytics suites (Upfluence, Brandwatch, CreatorIQ, HypeAuditor).
• Proficiency in PowerPoint and Excel.
• Experience with Mexican social media landscape (TikTok, Instagram, YouTube, Facebook, X).
• Strong strategic thinking, negotiation, analytical, and presentation skills.
• Ability to work collaboratively and manage campaigns end-to-end.

Responsibilities

• Develop and implement comprehensive influencer marketing strategies.
• Conduct market research, audience analysis, and trend forecasting.
• Define KPIs and measurement frameworks for campaigns.
• Identify, outreach, and select influencers.
• Build and maintain influencer network in Mexico.
• Manage campaigns from brief to delivery, including budgets and contracts.

Skills

English fluency

Strategic thinking

Negotiation

Analytical skills

Project management

Creative thinking

Collaboration

Excellent communication

Education

Bachelor’s degree in Marketing, Communications, PR

Tools

Upfluence

Brandwatch

CreatorIQ

HypeAuditor

PowerPoint

Excel

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

• Development and implementation of comprehensive influencer marketing strategies.
• Market research, audience analysis, and trend forecasting.
• Definition of KPIs and measurement frameworks.
• Identification, outreach, and selection of influencers.
• Building and maintaining a strong network of relationships with influencers in the Mexican market.
• Managing campaigns from start to finish, including developing briefs, overseeing content, ensuring legal compliance, negotiating contracts, and managing budgets.
• Overseeing content review and approval.
• Serving as the primary point of contact for Coca-Cola Mexico’s brand teams.
• Fostering collaborative relationships with influencers and internal teams.
• Tracking, analyzing, and reporting on campaign performance.
• Utilizing influencer marketing platforms and analytics tools.
• Staying abreast of the latest trends and innovations in influencer marketing globally and in Mexico.
• Identifying opportunities to innovate and lead in the influencer landscape.

Skills and Experience

• Field of study: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Fluency in English (written and spoken) is required.
• Experience with CPG/FMCG (fast-moving consumer goods) brands, ideally in the beverage industry.
• More than 5 years of dedicated experience in influencer marketing.
• Knowledge of influencer marketing platforms and analytics suites (e.g., Upfluence, Brandwatch, CreatorIQ, HypeAuditor), as well as analytics tools for tracking performance.
• Proficiency in PowerPoint and Excel.
• Experience with the Mexican social media landscape, including platforms such as TikTok, Instagram, YouTube, Facebook, X, etc.
• Skills: Strategic thinking, Negotiation skills, Analytical skills, Excellent communication skills (verbal, written, and presentation), Project management, Passion and strategic focus, Ability to work collaboratively, Innovation.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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