Senior Director, RTM Strategy & Growth – ARCA

Bodyarmor; Monterrey; Híbrido; MXN 2.600.000 - 5.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Relocation Provided

Global exposure

Learning & Development

Descripción de la vacante

The Coca-Cola Company is seeking a Senior Director, MDS for the Mexico North region to design and implement an optimized RTM framework across ARCA markets. You will lead cross-functional teams, negotiate with bottlers, and drive strategic initiatives to accelerate growth for the full beverage portfolio.

This role requires a deep background in marketing, commercial strategy, and channel management. Located in Monterrey, you will oversee multi-region execution, build toolkit assets, and measure

Formación

• Bachelor’s degree in Finance, Business, Data Analytics or related field required
• 15+ years of leadership experience in Coca-Cola System or CPG industry
• Strong knowledge in Marketing, Commercial Strategy, RTM and multiple channels

Responsabilidades

• Design the most effective Route to Market RTM models for the North Region (ARCA)
• Lead negotiation and implementation of RTM models with ARCA bottler
• Drive multi-stakeholder strategic projects across system partners
• Develop execution toolkits for RTM deployment (processes, tools, levers, org and comp structures)
• Define and govern success metrics to track performance and impact
• Lead tools development to enhance bottler capabilities and readiness
• Operate across multiple ARCA regions with diverse market dynamics
• Collaborate with channel specialists across Modern Trade, Traditional Trade, D2C and Digital channels
• Set long-term RTM vision, strategy, and KPIs for the bottler
• Identify capability gaps and formulate actions to drive higher efficiency and growth
• Engage Bottling System with clear roadmaps and commitment

Conocimientos

Marketing expertise

Commercial strategy

RTM knowledge

Negotiation

Leadership

Data-driven decision making

Communication

Educación

Bachelor’s degree in Finance, Business, Data Analytics or related field

Master’s degree (preferred)

Descripción del empleo

The Coca-Cola Company is seeking a Senior Director, MDS for the Mexico North region to design and implement an optimized RTM framework across ARCA markets. You will lead cross-functional teams, negotiate with bottlers, and drive strategic initiatives to accelerate growth for the full beverage portfolio.

This role requires a deep background in marketing, commercial strategy, and channel management. Located in Monterrey, you will oversee multi-region execution, build toolkit assets, and measure