Senior Director, MDS, Mexico North

Bodyarmor; Monterrey; Presencial; MXN 2.600.000 - 5.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Relocation Provided

Global exposure

Learning & Development

Descripción de la vacante

The Coca-Cola Company is seeking a Senior Director, MDS for the Mexico North region to design and implement an optimized RTM framework across ARCA markets. You will lead cross-functional teams, negotiate with bottlers, and drive strategic initiatives to accelerate growth for the full beverage portfolio.

This role requires a deep background in marketing, commercial strategy, and channel management. Located in Monterrey, you will oversee multi-region execution, build toolkit assets, and measure

Formación

• Bachelor’s degree in Finance, Business, Data Analytics or related field required
• 15+ years of leadership experience in Coca-Cola System or CPG industry
• Strong knowledge in Marketing, Commercial Strategy, RTM and multiple channels

Responsabilidades

• Design the most effective Route to Market RTM models for the North Region (ARCA)
• Lead negotiation and implementation of RTM models with ARCA bottler
• Drive multi-stakeholder strategic projects across system partners
• Develop execution toolkits for RTM deployment (processes, tools, levers, org and comp structures)
• Define and govern success metrics to track performance and impact
• Lead tools development to enhance bottler capabilities and readiness
• Operate across multiple ARCA regions with diverse market dynamics
• Collaborate with channel specialists across Modern Trade, Traditional Trade, D2C and Digital channels
• Set long-term RTM vision, strategy, and KPIs for the bottler
• Identify capability gaps and formulate actions to drive higher efficiency and growth
• Engage Bottling System with clear roadmaps and commitment

Conocimientos

Marketing expertise

Commercial strategy

RTM knowledge

Negotiation

Leadership

Data-driven decision making

Communication

Educación

Bachelor’s degree in Finance, Business, Data Analytics or related field

Master’s degree (preferred)

Descripción del empleo

## Senior Director, MDS, Mexico NorthApply: Mexico - Monterrey: Full time: Posted Today: R-145919**Job Description Summary:**At **The Coca-Cola Company**, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 140 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference. We are seeking a **Senior Director, MDS, ARCA** you’ll support strategies with franchise operations and bottlers, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. The success candidate needs to demonstrate their ability to provide visibility on highly complex or specialized projects in the commercial marketplace.**What You’ll Do for Us*** **Design the most effective Route to Market RTM model(s) to maximize growth for the full beverage portfolio in the North Region (ARCA)**, ensuring scalable structures and commercial excellence across channels.* **Lead the negotiation and implementation of RTM models with ARCA bottler**, collaborating closely with Customer & Commercial Leadership, Franchise Leaders, and Bottler senior teams.* **Drive multi-stakeholder strategic projects**, ensuring strong alignment, engagement, and accelerated execution across system partners.* **Develop comprehensive execution toolkits** required for successful RTM deployment, including processes, tools, commercial levers, organizational and compensation structures, and sales force engagement programs.* **Define and govern the key success metrics** to track commercial performance, execution health, and financial impact across channels and markets.* **Lead the development of tools that enhance bottler capabilities**, ensuring system-wide alignment and readiness to execute the RTM strategy at the required level of ambition.* **Operate across multiple regions in the ARCA ecosystem**, managing diverse market dynamics, customer landscapes, and system capabilities to ensure a cohesive regional RTM strategy.* **Collaborate with a team of channel specialists**, driving strategic opportunity identification and acceleration across Modern Trade, Traditional Trade, Direct to Consumer, and Digital Channels.* **Set the long-term RTM vision, strategy, and KPIs for the bottler**, ensuring clear priorities, channel-specific growth pathways, and alignment with system-wide commercial ambitions.* **Assess internal and external RTM models** to identify and prioritize growth opportunities across the region, driving “shift and lift” strategies to unlock structural advantages.* **Identify capability and execution gaps** between current performance and long-term ambition, designing actions that accelerate the evolution toward higherefficiency, highergrowth models.* **Engage and influence the Bottling System** around the defined RTM vision, ensuring clarity on the roadmap and strong commitment across all system stakeholders.**Qualification & Requirements*** Bachelor’s degree in Finance, Business, Data Analytics or related field, Master’s degree is preferred.* 15+ years of leadership experience in the Coca‐Cola System or CPG industry, driving commercial and strategic outcomes across multiple markets.* Deep knowledge in Marketing, Commercial Strategy, and RTM, with strong command of Modern Trade and solid understanding of TT, D2C, and Emerging Channels.* Proven experience working with Bottlers, influencing senior leadership and driving joint commercial transformation.* Strong analytical and data‐driven decision making, with ability to translate market, retail, and shopper insights into clear strategic choices.* Exceptional strategic thinking and problem‐solving, capable of shaping long‐term direction and unlocking structural growth.* Excellent communication and influencing skills, able to mobilize senior stakeholders and shape system agendas.**What We'll Do for You*** **Global Exposure**: Collaborate with world-class leaders and gain access to global best practices and emerging technologies.* **Iconic Brands**: Work with one of the most recognized brands in the world and play a key role in shaping its future.* **Learning & Development**: Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.**Skills:**Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics**Location(s):**Mexico**City/Cities:**Monterrey**Travel Required:**00% - 25%**Relocation Provided:**Yes**Job Posting End Date:**October 5, 2026