Senior Director, MDS & RTM Strategy (ARCA)

coke; Monterrey; Presencial; MXN 2.500.000 - 4.000.000; Jornada completa

Descripción de la vacante

The Coca‑Cola Company in Monterrey, Mexico seeks a Senior Director, MDS, ARCA to lead Route to Market strategy and multi-regional initiatives. You will design scalable RTM models, negotiate with bottlers, and drive cross-functional projects across Modern Trade, Traditional Trade, D2C, and Digital channels.

Ideal candidates bring 15+ years of Coca‑Cola/CPG leadership, strong analytics, and a track record of shaping long-term RTM visions with measurable growth impact.

Formación

• Bachelor’s degree in Finance, Business, Data Analytics or related field; Master’s preferred.
• 15+ years leadership in Coca-Cola System or CPG, driving commercial outcomes across markets.
• Deep knowledge in Marketing, Commercial Strategy and RTM, with Modern Trade, TT, D2C exposure.
• Proven experience with Bottlers, influencing senior leadership and driving transformation.
• Strong analytical and data-driven decision making; translate insights into strategic choices.

Responsabilidades

• Design RTM models to maximize growth across ARCA regions.
• Lead RTM negotiations with ARCA bottlers and align with leadership.
• Drive multi-stakeholder strategic projects across channels.
• Develop execution playbooks and tools for RTM deployment.
• Define and monitor KPIs to track performance and financial impact.
• Collaborate with Bottling System to ensure alignment and readiness.

Conocimientos

RTM design

Negotiation with bottlers

Stakeholder management

Strategic projects

Execution tools

KPIs & metrics

Educación

Bachelor's in Finance/Business/Data Analytics

Master's preferred

Descripción del empleo

The Coca‑Cola Company in Monterrey, Mexico seeks a Senior Director, MDS, ARCA to lead Route to Market strategy and multi-regional initiatives. You will design scalable RTM models, negotiate with bottlers, and drive cross-functional projects across Modern Trade, Traditional Trade, D2C, and Digital channels.

Ideal candidates bring 15+ years of Coca‑Cola/CPG leadership, strong analytics, and a track record of shaping long-term RTM visions with measurable growth impact.