Senior Director, MDS, Mexico North

1665 Servicios Integrados de Administracion y Alta Gerencia, S. de R.L. de C.V.; Monterrey; Presencial; MXN 3.000.000 - 4.200.000; Jornada completa

Descripción de la vacante

The Coca-Cola Company in Monterrey/Mexico City area is seeking a Senior Director, MDS for ARCA to lead RTM strategy and regional execution across Modern Trade, Traditional Trade, D2C and Digital channels.

You will negotiate with bottlers, drive cross-functional initiatives, and shape a scalable RTM framework with robust KPIs and growth levers. Travel up to 25% and relocation support are provided.

Formación

• Bachelor’s degree in Finance, Business, Data Analytics or related field; Master’s preferred.
• 15+ years' leadership experience in Coca-Cola System or CPG industry with commercial focus.
• Deep knowledge in Marketing, Commercial Strategy and RTM across multiple markets.
• Experience with Bottlers and influencing senior leadership.
• Strong analytical and data-driven decision making; translate market, retail, and shopper insights into strategic choices.
• Excellent communication and influencing skills to mobilize senior stakeholders.

Responsabilidades

• Design the RTM model(s) for the North Region (ARCA) to maximize growth across channels.
• Lead negotiation and implementation of RTM models with ARCA bottlers and senior teams.
• Drive multi-stakeholder projects with alignment and accelerated execution.
• Develop execution toolkits: processes, tools, levers, org structure and incentives.
• Define success metrics to track performance, financial impact, and health.
• Develop bottler capability tools and ensure system-wide readiness.
• Operate across multiple ARCA regions and diverse market dynamics.
• Collaborate with channel specialists for opportunity identification and acceleration.
• Set long-term RTM vision and KPIs, align with system-wide ambitions.
• Assess models to identify growth opportunities and close gaps.

Conocimientos

Leadership experience

Marketing knowledge

Commercial strategy

RTM expertise

Bottler collaboration

Analytical skills

Communication

Influence & stakeholder management

Value Chain Economics

Educación

Bachelor's degree in Finance/Business/Data Analytics

Master's degree preferred

Descripción del empleo

Job Description Summary: At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 140 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference. We are seeking a Senior Director, MDS, ARCA you'll support strategies with franchise operations and bottlers, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. The success candidate needs to demonstrate their ability to provide visibility on highly complex or specialized projects in the commercial marketplace.

What You'll Do for Us

Design the most effective Route to Market RTM model(s) to maximize growth for the full beverage portfolio in the North Region (ARCA), ensuring scalable structures and commercial excellence across channels. Lead the negotiation and implementation of RTM models with ARCA bottler, collaborating closely with Customer & Commercial Leadership, Franchise Leaders, and Bottler senior teams. Drive multi-stakeholder strategic projects, ensuring strong alignment, engagement, and accelerated execution across system partners. Develop comprehensive execution toolkits required for successful RTM deployment, including processes, tools, commercial levers, organizational and compensation structures, and sales force engagement programs. Define and govern the key success metrics to track commercial performance, execution health, and financial impact across channels and markets. Lead the development of tools that enhance bottler capabilities, ensuring system-wide alignment and readiness to execute the RTM strategy at the required level of ambition. Operate across multiple regions in the ARCA ecosystem, managing diverse market dynamics, customer landscapes, and system capabilities to ensure a cohesive regional RTM strategy. Collaborate with a team of channel specialists, driving strategic opportunity identification and acceleration across Modern Trade, Traditional Trade, Direct to Consumer, and Digital Channels. Set the long-term RTM vision, strategy, and KPIs for the bottler, ensuring clear priorities, channel-specific growth pathways, and alignment with system-wide commercial ambitions. Assess internal and external RTM models to identify and prioritize growth opportunities across the region, driving "shift and lift" strategies to unlock structural advantages. Identify capability and execution gaps between current performance and long-efficiency, higher-growth models. Engage and influence the Bottling System around the defined RTM vision, ensuring clarity on the roadmap and strong commitment across all system stakeholders.

Qualification & Requirements

Bachelor’s degree in Finance, Business, Data Analytics or related field, Master’s degree is preferred. 15+ years of leadership experience in the Coca-Cola System or CPG industry, driving commercial and strategic outcomes across multiple markets. Deep knowledge in Marketing, Commercial Strategy, and RTM, with strong command of Modern Trade and solid understanding of TT, D2C, and Emerging Channels. Proven experience working with Bottlers, influencing senior leadership and driving joint commercial transformation. Strong analytical and data-driven decision making, with ability to translate market, retail, and shopper insights into clear strategic choices. Exceptional strategic thinking and problem-solving, capable of shaping long-term direction and unlocking structural growth. Excellent communication and influencing skills, able to mobilize senior stakeholders and shape system agendas.

What We'll Do for You

Global Exposure: Collaborate with world-class leaders and gain access to global best practices and emerging technologies. Iconic Brands: Work with one of the most recognized brands in the world and play a key role in shaping its future. Learning & Development: Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills. Skills: Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics

Location(s): Mexico City/Cities: Monterrey Travel Required: 00% - 25% Relocation Provided: Yes

Job Posting End Date: October 5, 2026

Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we're making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We're glad you've chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca-Cola global business system is composed of The Coca-Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.