Senior Director, Flavors IMX LATAM

The Coca-Cola Company; Pachuca; On-site; MXN 2,000,000 - 4,000,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Director, Flavors Integrated Marketing Experience – LATAM to lead end-to-end consumer experiences across Latin America. You will shape strategy, creative direction, and cross‑functional collaboration to deliver culturally resonant brand experiences for Flavors portfolio.

Based in LATAM, you will partner with Design, Media, Digital, and Shopper Engagement teams, translate insights into platforms, and guide agencies to execute at scale.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 12+ years of experience in integrated marketing, brand leadership, creative strategy, or related fields.
• Experience with large-scale consumer and shopper marketing initiatives, preferably in CPG/beverages.
• Strong collaboration with creative and media agencies.

Responsibilities

• Set and lead LATAM end-to-end IMX experience vision grounded in insights and culture.
• Translate objectives into platforms and strategies that drive brand equity and growth.
• Shape creative direction across campaigns, digital engagements, activations, and commerce moments.
• Collaborate with Design, Media, Digital, and Shopper Engagement teams for cohesive execution.
• Inspire agencies and cross-functional teams to maintain quality and local nuance.
• Integrate media strategies and data-driven learning to optimize impact.
• Partner with analytics to connect insights to strategic choices.
• Foster collaboration within IMX ecosystem across units and partners.

Skills

Integrated marketing

Brand leadership

Creative strategy

Media planning

Data-driven insights

Stakeholder management

Education

Bachelor's degree

Advanced degree preferred

Job description

The Coca-Cola Company is seeking a Senior Director, Flavors Integrated Marketing Experience – LATAM to lead end-to-end consumer experiences across Latin America. You will shape strategy, creative direction, and cross‑functional collaboration to deliver culturally resonant brand experiences for Flavors portfolio.

Based in LATAM, you will partner with Design, Media, Digital, and Shopper Engagement teams, translate insights into platforms, and guide agencies to execute at scale.