LATAM Modern Trade & Customer Strategy Director

Coca-Cola; Monterrey; Hybrid; MXN 3,000,000 - 4,200,000; Full time

Job summary

Coca‑Cola seeks a Senior Director of Modern Trade and Customer Strategy for LATAM to shape a unified regional agenda and scale Modern Trade as a profitable growth engine. You will align KO, bottlers, and cross-functional partners around a common strategy and drive multi-year customer plans and value creation.

The role requires 10+ years in leadership within commercial planning, RGM, and category management, with strong analytical and communication skills and a track record of cross-market

Qualifications

• Senior leadership in modern trade, customer strategy, or related commercial roles.
• Ability to translate data and shopper insights into actionable strategies.
• Proven ability to influence senior stakeholders and drive profitable growth across markets.

Responsibilities

• Define and deploy LATAM Modern Trade strategy across markets.
• Build integrated commercial plans aligning shopper insights and brand strategy.
• Lead customer strategy and value creation frameworks for priority accounts.
• Align stakeholders across franchise, finance, marketing, supply chain and bottling partners.

Skills

Influencing

Stakeholder management

Strategic storytelling

System economics

Customer partnership

Commercial planning

Multi-market execution

RGM

Key accounts

Job description

Coca‑Cola seeks a Senior Director of Modern Trade and Customer Strategy for LATAM to shape a unified regional agenda and scale Modern Trade as a profitable growth engine. You will align KO, bottlers, and cross-functional partners around a common strategy and drive multi-year customer plans and value creation.

The role requires 10+ years in leadership within commercial planning, RGM, and category management, with strong analytical and communication skills and a track record of cross-market