Procurement Real Estate Mexico Specialist

MercadoLibre, Inc.; Tijuana; Remote; MXN 350,000 - 600,000; Full time

Benefits offered by this job

Fully remote work arrangement

Professional development opportunities

Health, dental, and vision insurance

Paid time off and holidays

Access to cutting-edge marketing tools

Job summary

Our client, a prominent educational technology company, is seeking a Digital Marketing Specialist to join their fully remote team. The role focuses on developing and executing online marketing strategies to improve brand visibility, generate qualified leads, and support business objectives.

You will oversee SEO, SEM, social media advertising, and email marketing, with a data-driven approach and continuous optimization.

Qualifications

• 3+ years in digital marketing roles.
• Strong understanding of SEO, SEM, content, social and email marketing.
• Proficiency with Google Analytics, Google Ads, and social platforms.

Responsibilities

• Develop and manage online marketing strategies across SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize rankings and campaigns.
• Manage and optimize paid advertising campaigns (Google Ads, social ads) to maximize ROI and hit CPA goals.
• Create engaging content for blogs, social posts, and newsletters.
• Monitor website traffic and campaign performance with analytics tools.

Skills

SEO

SEM

Content marketing

Social media marketing

Email marketing

Analytics

Data-driven decisions

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Ads

SEMrush/Ahrefs

Job description

Digital Marketing Specialist

Our client is seeking a driven and analytical Digital Marketing Specialist to join their team on a fully remote basis. This role is integral to developing and executing comprehensive online marketing strategies that enhance brand visibility, drive qualified leads, and support overall business objectives. You will be responsible for managing various digital channels, including SEO, SEM, social media advertising, and email marketing. The ideal candidate possesses a strong understanding of digital marketing principles, a data-driven approach to decision-making, and a passion for continuous improvement and innovation. This is an excellent opportunity to contribute to a dynamic organization and grow your career in a flexible, remote-first environment.

Key Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Requirements

• Proven experience of at least 3 years in digital marketing roles.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Experience with SEO tools (e.g., SEMrush, Ahrefs) is a plus.
• Excellent analytical skills and the ability to interpret data to drive decisions.
• Strong written and verbal communication skills in English.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Ability to work independently and manage multiple projects in a remote setting.
• Self-motivated with a proactive approach to problem-solving.

Benefits

• Competitive salary commensurate with experience and qualifications.
• Fully remote work arrangement, offering excellent work-life balance.
• Opportunities for professional development and continuous learning.
• Collaborative and supportive remote team environment.
• Health, dental, and vision insurance.
• Paid time off and holidays.
• Access to cutting-edge marketing tools and technologies.

About the Role

Our client, a prominent educational technology company, is seeking a creative and strategic Content Marketing Specialist to join their fully remote team. This role