Senior Data Analyst I

Nielsen; Región Centro; On-site; MXN 420,000 - 640,000; Full time

Job summary

Nielsen is seeking a Senior Data Analyst in Mexico to transform complex data into operational impact. You will merge AI-driven analytics with hands-on problem solving to optimize panel operations and deliver clear, actionable insights.

Responsibilities include building intelligent workflows, dashboards, and forecasts while collaborating with Operations, Tech, and Quality teams across the company.

Qualifications

• Bachelor’s degree in Data Science, Analytics, Statistics, Operations or equivalent experience.
• Proficient with AI tools (Claude, ChatGPT) to automate analytics workflows.
• Strong SQL, Excel skills and modern data processing tools.
• Bilingual in English and Spanish, both written and spoken.
• Attention to detail, organization, and relationship-building abilities.
• Experience with data querying, Python scripting, or logic validation.
• Experience with panel operations, audience measurement, or media research.

Responsibilities

• Monitor panel health by tracking key operational metrics and using AI to identify risks.
• Design dashboards and predictive models to translate business questions into actions.
• Validate data pipelines and produce reliable forecasts with advanced analytics tools.
• Turn analyses into actionable plans with milestones and accountability.
• Collaborate with Operations, Tech, Quality, and other teams to remove roadblocks.
• Promote continuous improvement and share data insights with technical and non-technical stakeholders.

Skills

Bilingual English/Spanish

Analytical thinking

Communication

Attention to detail

Team collaboration

Education

Bachelor’s degree in Data Science / Analytics

Tools

SQL

Excel

Python

Tableau

Alteryx

Google Data Studio

Claude

GitHub Copilot

Job description

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

Are you passionate about turning complex data into real-world operational impact using cutting-edge technology? As our Senior Data Analyst, you’ll sit right at the heart of Nielsen's panel operations—connecting data, continuous improvement, and modern AI capability.

In this role, you’ll dive into panel performance, leverage AI tools to automate analytical workflows, spot potential risks before they happen, and collaborate with teams across the company to keep everything running smoothly. If you thrive on blending AI-driven analytics with hands‑on problem solving, we’d love to meet you!

What You’ll Do Every Day

• Keep Your Pulse on Panel Health: Monitor key operational metrics, leverage AI to dig into trends and root causes, and tackle potential risks early on.
• Build Intelligent Workflows & Dashboards: Design intuitive scorecards, predictive models, and AI-assisted workflows to translate tricky business questions into clear, actionable recommendations.
• Ensure High Data Quality: Validate data pipelines, spot logic issues, and create reliable forecasts using advanced analytical and AI tools that teams can count on.
• Turn Insights Into Action: Create clear action plans with milestones and deliverables. Track service requests, troubleshoot issues, and follow through until problems are solved.
• Collaborate Across Teams: Work closely with cross-functional partners in Operations, Tech, Quality, Workforce Management, and beyond to resolve roadblocks and improve processes.
• Champion Continuous Improvement: Automate documentation, support audit readiness, and share data story insights with both technical and non-technical stakeholders in a friendly, virtual team setting.

Qualifications

What You Bring to the Team

• Education & Background: A Bachelor’s degree in Data Science, Business Analytics, Statistics, Operations, or a related field (or equivalent hands‑on experience), plus experience analyzing operational, quality, or survey data.
• AI & Technical Toolkit: Proficient with AI tools (such as Claude, ChatGPT, or Enterprise LLMs) to write queries, summarize data, and automate analytical workflows. Strong hands‑on experience with SQL, Excel, and modern data processing tools.
• Bilingual Skills: Strong written and spoken communication in both English and Spanish.
• Soft Skills: Great attention to detail, strong organization, and the natural ability to build relationships and influence colleagues without needing direct authority.
• Experience using Claude or GitHub Copilot for data querying, Python scripting, or logic validation.
• Experience with panel operations, audience measurement, or media research (like TAM or Audio measurement).
• Hands‑on experience with Python, Tableau, Alteryx, or Google Data Studio.
• Familiarity with data governance, UAT, ticketing systems, or supporting U.S.-based teams remotely.

What Success Looks Like You’ll know you’re thriving when your data analyses are sharp and automated, risks are caught early through smart AI workflows, team action plans are smoothly executed, and your cross-functional teammates love partnering with you to solve complex operational challenges!

Additional Information

Please be aware that job‑seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

Nielsen is committed to maintaining a work environment free from any form of discrimination and harassment. Nielsen prohibits conduct that has the purpose or effect of interfering with terms or conditions of employment, or that creates an intimidating, hostile, or offensive work environment based on: race, skin color/national or ethnic origin/ancestry, religion/creed, physical or mental disability/medical condition/genetic information, pregnancy, marital status, sex/gender, gender identity/gender expression/sexual orientation, age, or any other characteristic protected by applicable law.

At Nielsen, we promote equal opportunities for all individuals and value a diverse and inclusive workplace.