Market Research Operations Analyst

SmartRecruiters, Inc.; Región Centro; On-site; MXN 279,000 - 391,000; Full time

Job summary

Nielsen is seeking a Market Research Operations Analyst to manage survey data, maintain station databases, and perform rigorous quality control with station stakeholders.

You will bridge research operations, data entry, quality controls, and stakeholder communication to ensure accuracy and timeliness of deliverables while adhering to SLAs.

Qualifications

• High School Diploma (or equivalent) required with 1–2 years of office experience.
• Attention to detail and high accuracy in rule-based work.
• Analytical mindset with ability to spot trends and discrepancies.
• Clear written and verbal communication for stakeholder updates.
• Proficiency with Google Workspace or similar productivity tools.

Responsibilities

• Data coding and quality control of survey responses using defined logic.
• Maintain reference files and station information for reporting.
• Outreach to station management via phone and email for data validation.
• Investigate root causes of discrepancies and implement long-term fixes.
• Track daily tasks, manage tickets/escalations, and meet SLAs.

Skills

Attention to Detail

Analytical Skills

Communication

Google Workspace

Data Entry

Education

High School Diploma

Tools

Google Workspace

Job description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

We are looking for a Market Research Operations Analyst to help manage survey data, maintain media station databases, perform rigorous quality control, and engage directly with station stakeholders. If you thrive in a fast-paced environment where precision meets problem-solving, this role is for you!

As a Market Research Operations Analyst, you will play a critical role in maintaining the accuracy, reliability, and timeliness of Nielsen data. You will bridge research operations, data entry, quality control, and stakeholder communication—ensuring high standards across all deliverables.

Key Responsibilities:

• Data Coding & Quality Control: Review open-ended survey responses using defined logic; conduct rigorous checks on databases and downstream outputs to identify and fix data discrepancies.
• Database & Station Maintenance: Update and maintain reference files and station information used in reporting systems.
• Stakeholder Communication: Conduct phone and email outreach with station management to collect, clarify, and validate information; ask effective follow-up questions to fill in missing details.
• Root-Cause Problem Solving: Research complex classification issues and recurring discrepancies to implement long-term solutions rather than quick fixes.
• Operations & Workflow Management: Track daily production tasks, manage support tickets/escalations, and meet strict Service Level Agreements (SLAs) and delivery deadlines.
• Process Improvement: Collaborate with internal teams to share best practices and propose ideas to streamline workflows, quality controls, and systems.

Qualifications

• Education & Experience: High School Diploma (or equivalent) + 1–2 years of continuous office experience (e.g., data processing, data entry, accounts payable/receivable, or related operational roles).
• Attention to Detail: Proven ability to consistently execute rule-based work with high accuracy.
• Analytical Skills: Aptitude for spotting data trends, identifying discrepancies, and communicating clear recommendations.
• Communication: Clear, professional verbal and written communication skills for managing outbound calls and internal updates.
• Technical Skills: Basic computer proficiency with Google Workspace or comparable desktop productivity applications.
• Work Style: Calm under pressure, highly adaptable to new technologies/rules, and comfortable balancing urgent requests with high-volume production tasks.

Preferred Qualifications:

• Knowledge of U.S. geography and the media landscape (TV, radio, streaming).
• Prior experience in survey response coding, market research, or database maintenance.
• Familiarity with ticketing, workflow, or case-management tracking tools.
• External client or station operator communication experience.

Additional Information

Please be aware that job‑seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @ nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

Nielsen is committed to maintaining a work environment free from any form of discrimination and harassment. Nielsen prohibits conduct that has the purpose or effect of interfering with terms or conditions of employment, or that creates an intimidating, hostile, or offensive work environment based on: race, skin color/national or ethnic origin/ancestry, religion/creed, physical or mental disability/medical condition/genetic information, pregnancy, marital status, sex/gender, gender identity/gender expression/sexual orientation, age, or any other characteristic protected by applicable law.

At Nielsen, we promote equal opportunities for all individuals and value a diverse and inclusive workplace.