ROI-Driven Retail Media Lead

Coty SA

Ciudad de México

On-site

MXN 600,000 - 900,000

Full time

7 days ago

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Job summary

Coty SA is seeking a Retail Media Manager in Mexico City to design and implement media plans driving awareness, engagement, and ROI. You will partner with brands, agencies, and business leaders to align media strategies with objectives and optimize investments through data-driven insights.

You will analyze consumer behavior, track performance across online and offline channels, and continuously improve media investments.

Qualifications

Bachelor’s Degree in Marketing, Advertising, Communications, Business Administration, Media, or related field.
Advanced studies or certifications in Media Planning, Digital Marketing, Marketing Analytics, or Consumer Insights are desirable.
5-8 years of experience in Media Planning, Advertising, Marketing Communications, or related areas.
Strong experience managing integrated media campaigns across traditional and digital channels.
Experience working with media agencies and external partners.
Proven ability to analyze campaign performance and translate insights into business recommendations.

Responsibilities

Develop comprehensive media plans aligned with brand objectives, marketing priorities, and business goals.
Translate campaign objectives into effective media strategies across online and offline channels.
Recommend the optimal media mix, investment allocation, timing, and audience targeting strategies.
Ensure media plans maximize reach, frequency, engagement, and return on advertising investment.
Collaborate with media agencies, creative agencies, and internal stakeholders to ensure alignment and execution excellence.
Foster strong relationships with cross-functional teams to support integrated marketing initiatives.