Retail Media Strategist

Coty; Santa Catarina; On-site; MXN 420,000 - 660,000; Full time

Job summary

Coty SA is seeking a skilled Retail Media Manager to design and execute media plans that maximize ROI across digital and traditional channels, partnering with brands, agencies, and internal stakeholders to align on objectives and drive business growth.

You will analyze consumer and audience insights, optimize media mix, measure campaign performance against KPIs, and provide data-driven recommendations that scale across markets.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, business or related field.
• 5-8 years in media planning or related areas.
• Experience with integrated media campaigns across traditional and digital channels.
• Ability to translate insights into business recommendations.

Responsibilities

• Develop comprehensive media plans aligned with brand objectives, marketing priorities, and business goals.
• Translate campaign objectives into effective media strategies across online and offline channels.
• Recommend the optimal media mix, investment allocation, timing, and audience targeting strategies.
• Ensure media plans maximize reach, frequency, engagement, and return on advertising investment.
• Collaborate with media and creative agencies and internal stakeholders to ensure alignment.

Skills

Media Planning

Audience Segmentation

Marketing Analytics

Consumer Insights

Digital Media Strategy

Campaign Performance Measurement

Budget Management

Market Research

Data Analysis & Reporting

Cross-Functional Project Management

Education

Bachelor’s Degree in Marketing/Advertising/Communications/Business Administration/Media

Certifications in Media Planning, Digital Marketing, Marketing Analytics, or Consumer Insights desirable

Job description

Coty SA is seeking a skilled Retail Media Manager to design and execute media plans that maximize ROI across digital and traditional channels, partnering with brands, agencies, and internal stakeholders to align on objectives and drive business growth.

You will analyze consumer and audience insights, optimize media mix, measure campaign performance against KPIs, and provide data-driven recommendations that scale across markets.