Retail Media Lead: ROI-Driven Digital & Partnerships

Mondelēz International; Santa Fe; On-site; MXN 600,000 - 800,000; Full time

Job summary

Mondelēz International in Mexico seeks a digital media marketer to lead regional media plans and ROI-driven campaigns within a FMCG/CPG context. You will execute strategy, partner with the marketing team, and build strong agency relationships to optimize performance.

The role emphasizes leveraging digital platforms, cross-functional collaboration, and a test-and-learn mindset to drive incremental growth across Retail Media, eCommerce, and shopper marketing.

Qualifications

• Experience in media buying and analytics for retail or digital channels.
• Exposure to eCommerce and digital marketing platforms.
• Ability to influence external partners and cross-functional teams.

Responsibilities

• Execute the media strategy in assigned geographies and business units.
• Collaborate with marketing to implement media plans and assess ROI.
• Build and maintain relationships with external agencies.
• Lead digital marketing initiatives and share learning across teams.
• Drive test-and-learn initiatives and scale successful programs.

Skills

Media buying

Analytics

Digital media

Stakeholder management

Test and learn

Communication

Job description

Mondelēz International in Mexico seeks a digital media marketer to lead regional media plans and ROI-driven campaigns within a FMCG/CPG context. You will execute strategy, partner with the marketing team, and build strong agency relationships to optimize performance.

The role emphasizes leveraging digital platforms, cross-functional collaboration, and a test-and-learn mindset to drive incremental growth across Retail Media, eCommerce, and shopper marketing.