Media Lead

Mondelez International; Ciudad de México; On-site; MXN 900,000 - 1,500,000; Full time

Job summary

Mondelez International is seeking a senior marketer to lead Retail Media initiatives in Mexico, driving media planning, ROI assessment, and collaboration with agencies. You will partner with marketing and cross-functional teams to scale digital media across eCommerce and digital commerce platforms.

The role emphasizes strategic leadership, stakeholder management at local, regional, and global levels, and a test-and-learn approach to optimize campaigns and drive incremental sales.

Qualifications

• More than 5 years experience in Retail Media, eCommerce, Commerce Marketing or Digital Media.
• Proven track record leading Retail Media strategies in Mexico with retailers, marketplaces and digital ecosystems.

Responsibilities

• Execute the media strategy in the assigned area, business unit, country, or category.

Skills

Retail media

Media buying

Analytics

eCommerce

Commerce marketing

Digital media

Stakeholder influence

Test-and-learn mindset

Brand integration

Tools

Analytics tools

Job description

Job DescriptionAre You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It With PrideYou manage the media agenda in a particular geography.How you will contributeYou will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.What you will bringA desire to drive your future and accelerate your career and the following experience and knowledge:Media, including media buying and analytics, experience ideally gained across the agency and industryDigital media ideally with exposure to eCommerce best practiceWorking with and influencing external partners, matrixed local, regional and global stakeholdersHaving a test-and-learn mentality, taking learning and scaling them broadly.Having a bias to actionProcess management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a mustCommunicating effectively, verbally and in writingMás acerca del rol:ExperienciaMás de 5 años de experiencia en Retail Media, eCommerce, Commerce Marketing, Shopper Marketing o Digital Media.Experiencia comprobable: liderando estrategias de Retail Media en México, trabajando con retailers, marketplaces y ecosistemas digitales relevantes, gestionando stakeholders regionales y globales en entornos FMCG/CPG (altamente deseable).Conocimientos ClavePlaneación y ejecución de Retail Media, medición de resultados e incrementalidad, ecommerce y digital commerce, gestión de audiencias y shopper marketing, analítica y business intelligence, KPIs de negocio y comercio digital (ROAS, iROAS, Incremental Sales, NTB, Conversion Rate, Share of Search, Share of Voice, entre otros).Competencias CríticasLiderazgo Estratégico, capacidad para conectar inversiones en Retail Media con resultados de negocio, pensamiento estratégico y orientación comercial, visión para identificar oportunidades de crecimiento y transformación, gestión de stakeholders, alta capacidad de influencia en entornos operacionales, experiencia trabajando con equipos locales, regionales y globales.Comunicación EjecutivaCapacidad para presentar recomendaciones y resultados a niveles directivos, excelente storytelling y simplificación de información compleja, Perfil organizado y orientado al detalle, capacidad demostrada para gestionar múltiples proyectos de manera simultánea.Fuerte foco en cumplimiento, seguimiento y ejecución.Indicadores de ÉxitoDurante el primer año, esta posición deberá:• Implementar un modelo operativo integrado entre cliente y agencia.• Mejorar la alineación entre las necesidades locales y los procesos regionales. • Incrementar la visibilidad del impacto de Retail Media en resultados de negocio.• Fortalecer la integración entre Media, Data, Social Media, Contenido y Commerce.• Generar eficiencias operativas y mejoras en el desempeño de las campañas.No Relocation support availableBusiness Unit SummaryMondelez México has been in the country since 1927 and currently employs 6,000 wonderful people. Our diverse portfolio includes iconic and mouth-watering global brands such as Trident, Oreo, Philadelphia, and local jewels like Clorets and Bubbaloo. We are leaders in the making of cream cheese, powdered beverages and confections—in fact, we make seven out of every 10 chewing gums consumed by Mexicans. Our growth is supported by our cutting-edge manufacturing facilities, such as our Puebla Plant and Nuevo León HUB, which are the largest gums, candies and biscuits factories in the world in terms of volume. You can buy are products in 900,000 places in Mexico. We are also home to one of the 11 technology centers Mondelez International has worldwide, a specialized gum and candy facility that places us at the forefront of innovation and development in the country and drives our purpose to lead the future of snacking. We are pioneers in the country in work-life balance practices such as extended maternity leave, open spaces, remote work and flexible working hours.Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.Job TypeRegularMediaMarketing