Remote Paid Search Manager For B2B Growth & Roas

Blacksmith Agency LLC; Santiago de Querétaro; Remote; MXN 600,000 - 1,000,000; Full time

Job summary

Blacksmith Agency LLC is seeking an experienced Growth Marketing Manager to lead our client’s growth initiatives on a fully remote basis. You will identify opportunities, develop strategies for acquisition, activation, retention, and referral, and run data-driven experiments across funnels.

You will work closely with product, engineering, and data science teams, design and manage A/B tests, analyze campaigns, and report progress to senior leadership.

Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on user acquisition, activation, retention, and referral.
• Identify, prioritize, and test new growth opportunities and marketing channels.
• Design and manage A/B tests and multivariate experiments across the user journey (website, app, email, etc.).
• Analyze campaign performance and user behavior data to extract actionable insights and inform strategic decisions.
• Collaborate closely with product, engineering, and data science teams to implement growth initiatives.
• Optimize conversion funnels and user onboarding processes.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Stay updated on the latest growth hacking techniques and marketing technologies.
• Report on key growth metrics and progress to senior leadership.
• Foster

Job description

About the Role

Our client is seeking an experienced and data-driven Growth Marketing Manager to lead their growth initiatives on a fully remote basis. This role is critical for identifying and executing strategies that drive sustainable user acquisition, engagement, and retention. You will be responsible for experimenting with new channels, optimizing existing funnels, and leveraging data analytics to inform all growth marketing efforts. The ideal candidate possesses a deep understanding of various marketing disciplines, a strong analytical mindset, and a proven ability to drive measurable growth. If you are passionate about unlocking scalable growth through data-informed experimentation and collaboration, this is an exceptional opportunity.

Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on user acquisition, activation, retention, and referral.
• Identify, prioritize, and test new growth opportunities and marketing channels.
• Design and manage A/B tests and multivariate experiments across the user journey (website, app, email, etc.).
• Analyze campaign performance and user behavior data to extract actionable insights and inform strategic decisions.
• Collaborate closely with product, engineering, and data science teams to implement growth initiatives.
• Optimize conversion funnels and user onboarding processes.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Stay updated on the latest growth hacking techniques and marketing technologies.
• Report on key growth metrics and progress to senior leadership.
• Foster