On-Site Traffic Manager — Hospitality & Guest Flow

Vida Vacations; Región Costa Norte; Remote; MXN 1,677,000 - 2,422,000; Full time

Benefits offered by this job

Competitive compensation and equity

Fully remote work

Global collaboration

Health, dental, vision insurance

Professional development budget

Home office stipend

Job summary

Vida Vacations seeks a seasoned Growth Marketing Manager to lead data-driven user acquisition, activation, and retention in a fully remote role, designing experiments and optimizing funnels with product, engineering, and data teams.

You should have 5+ years in growth or performance marketing, strong analytics, and hands-on experience with Optimizely, Google Analytics, and SQL; knowledge of SEO/SEM and paid social is a plus.

Qualifications

• 5+ years in growth or performance marketing.
• Proven growth through experiments and data analysis.
• Expertise in A/B testing methodologies and tools.
• Strong analytics platforms and SQL preferred.
• SEO, SEM, content marketing, email marketing and paid social knowledge.
• Remote-first or distributed team experience.
• Strong project management and cross-functional collaboration.
• Bachelor's degree in Marketing or related field.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute growth strategy focused on user acquisition, activation, retention, and referral.
• Identify, prioritize, and test new growth opportunities and channels.
• Design and manage A/B tests and multivariate experiments across the user journey.
• Analyze campaign performance and user behavior to derive insights for decisions.
• Collaborate with product, engineering, and data science to implement growth initiatives.
• Optimize conversion funnels and user onboarding processes.
• Manage marketing budgets and allocate resources for ROI.
• Stay updated on growth hacking techniques and technologies.
• Report key growth metrics to senior leadership.
• Foster a culture of data-driven decision making within marketing.

Skills

Growth marketing

A/B testing

Data analysis

Remote work

Cross-functional

Education

Bachelor's degree in Marketing or related field

Tools

Optimizely

VWO

Google Analytics

Mixpanel

Amplitude

SQL

Job description

Growth Marketing Manager

About the Role: Our client is seeking an experienced and data-driven Growth Marketing Manager to lead their growth initiatives on a fully remote basis. This role is critical for identifying and executing strategies that drive sustainable user acquisition, engagement, and retention. You will be responsible for experimenting with new channels, optimizing existing funnels, and leveraging data analytics to inform all growth marketing efforts. The ideal candidate possesses a deep understanding of various marketing disciplines, a strong analytical mindset, and a proven ability to drive measurable growth. If you are passionate about unlocking scalable growth through data-informed experimentation and collaboration, this is an exceptional opportunity.

Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on user acquisition, activation, retention, and referral.
• Identify, prioritize, and test new growth opportunities and marketing channels.
• Design and manage A/B tests and multivariate experiments across the user journey (website, app, email, etc.).
• Analyze campaign performance and user behavior data to extract actionable insights and inform strategic decisions.
• Collaborate closely with product, engineering, and data science teams to implement growth initiatives.
• Optimize conversion funnels and user onboarding processes.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Stay updated on the latest growth hacking techniques and marketing technologies.
• Report on key growth metrics and progress to senior leadership.
• Foster a culture of experimentation and data-driven decision-making within the marketing team.

Requirements

• Minimum of 5 years of experience in growth marketing, performance marketing, or a related field, with a strong focus on user acquisition and retention.
• Proven track record of successfully driving significant user growth through experimentation and data analysis.
• Expertise in A/B testing methodologies and tools (e.g., Optimizely, VWO).
• Proficiency in marketing analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) and SQL is highly preferred.
• Strong understanding of SEO, SEM, content marketing, email marketing, and paid social.
• Excellent analytical skills and the ability to interpret complex data to drive strategy.
• Experience working in a remote-first or distributed team environment.
• Strong project management and cross-functional collaboration skills.
• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• Excellent communication and presentation skills.

Benefits

• Highly competitive salary and equity options.
• Fully remote work position with global flexibility.
• Opportunity to shape the growth strategy of a rapidly scaling company.
• Dynamic and innovative work culture.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and parental leave.
• Annual professional development budget.
• Home office stipend.