Hybrid Inside Sales Manager - Growth Lead (Bilingual)

Ria Money Transfer; Santiago de Querétaro; Remoto; MXN 1.118.000 - 2.236.000; Tempo integral

Benefícios oferecidos por esta vaga

Highly competitive salary

Resumo da vaga

Ria Money Transfer seeks an experienced Growth Marketing Manager to lead data-driven growth initiatives remotely, driving user acquisition, activation, retention, and referrals through experimentation. You will design and manage A/B tests, analyze campaign data, collaborate with product and data science, optimize funnels, and report progress to leadership.

The role requires 5+ years in growth/ performance marketing, SQL, and familiarity with analytics tools such as Google Analytics, Optimizely,

Qualificações

• Minimum of 5 years in growth marketing, performance marketing, or related field.
• Proven track record of driving user growth through experimentation and data analysis.
• Excellent understanding of A/B testing methodologies and tools and marketing analytics platforms.

Responsabilidades

• Develop and execute a growth strategy focused on acquisition, activation, retention, and referrals.
• Identify and test new growth opportunities and marketing channels.
• Design and manage A/B tests and multivariate experiments across the user journey.
• Analyze campaign performance and user behavior to extract actionable insights.
• Collaborate with product, engineering, and data science to implement growth initiatives.
• Optimize conversion funnels and user onboarding processes.
• Manage marketing budgets and allocate resources to maximize ROI.
• Stay updated on growth hacking techniques and marketing technologies.
• Report growth metrics and progress to senior leadership.
• Foster a culture of experimentation and data-driven decisions.

Conhecimentos

Growth marketing

A/B testing

Analytics

SQL

SEO/SEM

Content marketing

Email marketing

Remote work

Cross-functional collaboration

Budget management

Formação

Bachelor's degree in Marketing, Business, Economics, Statistics, or related quantitative field

Ferramentas

Optimizely

VWO

Google Analytics

Mixpanel

Amplitude

SQL

Descrição da vaga

Growth Marketing Manager

Our client is seeking an experienced and data-driven Growth Marketing Manager to lead their growth initiatives on a fully remote basis. This role is critical for identifying and executing strategies that drive sustainable user acquisition, engagement, and retention. You will be responsible for experimenting with new channels, optimizing existing funnels, and leveraging data analytics to inform all growth marketing efforts. The ideal candidate possesses a deep understanding of various marketing disciplines, a strong analytical mindset, and a proven ability to drive measurable growth. If you are passionate about unlocking scalable growth through data-informed experimentation and collaboration, this is an exceptional opportunity.

Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on user acquisition, activation, retention, and referral.
• Identify, prioritize, and test new growth opportunities and marketing channels.
• Design and manage A/B tests and multivariate experiments across the user journey (website, app, email, etc.).
• Analyze campaign performance and user behavior data to extract actionable insights and inform strategic decisions.
• Collaborate closely with product, engineering, and data science teams to implement growth initiatives.
• Optimize conversion funnels and user onboarding processes.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Stay updated on the latest growth hacking techniques and marketing technologies.
• Report on key growth metrics and progress to senior leadership.
• Foster a culture of experimentation and data-driven decision-making within the marketing team.

Requirements

• Minimum of 5 years of experience in growth marketing, performance marketing, or a related field, with a strong focus on user acquisition and retention.
• Proven track record of successfully driving significant user growth through experimentation and data analysis.
• Expertise in A/B testing methodologies and tools (e.g., Optimizely, VWO).
• Proficiency in marketing analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) and SQL is highly preferred.
• Strong understanding of SEO, SEM, content marketing, email marketing, and paid social.
• Excellent analytical skills and the ability to interpret complex data to drive strategy.
• Experience working in a remote-first or distributed team environment.
• Strong project management and cross-functional collaboration skills.
• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• Excellent communication and presentation skills.

Benefits

• Highly competitive salary