Senior Product Manager I

Elsevier; Tijuana; Remote; MXN 600,000 - 900,000; Full time

Job summary

Elsevier seeks an experienced Growth Marketing Manager to lead data-driven growth initiatives on a fully remote basis. You will identify growth opportunities, optimize funnels, and leverage analytics to inform all marketing efforts.

The role requires designing and executing A/B tests and multivariate experiments across the user journey, driving sustainable user acquisition, activation, and retention. The position emphasizes experimentation, channel optimization, and collaborative growth across

Qualifications

• Experience in data-driven growth marketing and decision making.
• Proven track record of driving acquisition and retention through experiments.
• Ability to design and analyze A/B and multivariate tests across funnels.

Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on user acquisition, activation, retention, and referral.
• Identify, prioritize, and test new growth opportunities and marketing channels.
• Design and manage A/B tests and multivariate experiments across the user journey (website, app)

Skills

Growth marketing

Data analytics

A/B testing

Multivariate tests

User acquisition

Retention strategies

Tools

Analytics tools

Experiment platforms

Job description

About the Role Our client is seeking an experienced and data-driven Growth Marketing Manager to lead their growth initiatives on a fully remote basis. This role is critical for identifying and executing strategies that drive sustainable user acquisition, engagement, and retention. You will be responsible for experimenting with new channels, optimizing existing funnels, and leveraging data analytics to inform all growth marketing efforts. The ideal candidate possesses a deep understanding of various marketing disciplines, a strong analytical mindset, and a proven ability to drive measurable growth. If you are passionate about unlocking scalable growth through data-informed experimentation and collaboration, this is an exceptional opportunity. Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on user acquisition, activation, retention, and referral.
• Identify, prioritize, and test new growth opportunities and marketing channels.
• Design and manage A/B tests and multivariate experiments across the user journey (website, app,