Digital Community & Growth Manager

Somos Mayan; México; Remote; MXN 1,304,000 - 2,048,000; Full time

Job summary

Somos MAYAN is seeking a Growth Marketing Manager to lead data-driven growth initiatives on a fully remote basis. You will own user acquisition, activation, retention, and referral programs, steering experiments across channels and funnels with a strong analytics mindset.

You will collaborate closely with product, engineering, and data teams to optimize onboarding, track key metrics, and maximize ROI, driving scalable growth for the organization.

Qualifications

• 5+ years in growth/performance marketing focused on acquisition and retention.
• Proven track record of growth via experimentation and data analysis.
• Expertise in A/B testing with tools like Optimizely or VWO.
• Strong knowledge of SEO, SEM, content, email, and paid social.
• Experience with remote-first teams.

Responsibilities

• Develop and execute growth strategy focused on acquisition, activation, retention, and referral.
• Identify and test new growth opportunities and channels.
• Design and manage A/B and multivariate tests across the user journey.
• Analyze campaign performance and user behavior data to derive insights.
• Collaborate with product, engineering and data science to implement growth initiatives.
• Optimize conversion funnels and onboarding processes.
• Manage marketing budgets and ROI.
• Stay updated on growth hacking techniques and technologies.
• Report metrics to senior leadership.
• Foster a culture of experimentation and data-driven decision-making.

Skills

Growth marketing

Performance marketing

User acquisition

User retention

A/B testing

Marketing analytics

SQL

SEO

SEM

Content marketing

Email marketing

Paid social

Data analysis

Remote work

Project management

Cross-functional

Communication skills

Presentation skills

Education

Bachelor's degree in Marketing

Tools

Optimizely

VWO

Google Analytics

Mixpanel

Amplitude

Job description

About the Role

Our client is seeking an experienced and data-driven Growth Marketing Manager to lead their growth initiatives on a fully remote basis. This role is critical for identifying and executing strategies that drive sustainable user acquisition, engagement, and retention. You will be responsible for experimenting with new channels, optimizing existing funnels, and leveraging data analytics to inform all growth marketing efforts. The ideal candidate possesses a deep understanding of various marketing disciplines, a strong analytical mindset, and a proven ability to drive measurable growth. If you are passionate about unlocking scalable growth through data-informed experimentation and collaboration, this is an exceptional opportunity.

Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on user acquisition, activation, retention, and referral.
• Identify, prioritize, and test new growth opportunities and marketing channels.
• Design and manage A/B tests and multivariate experiments across the user journey (website, app, email, etc.).
• Analyze campaign performance and user behavior data to extract actionable insights and inform strategic decisions.
• Collaborate closely with product, engineering, and data science teams to implement growth initiatives.
• Optimize conversion funnels and user onboarding processes.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Stay updated on the latest growth hacking techniques and marketing technologies.
• Report on key growth metrics and progress to senior leadership.
• Foster a culture of experimentation and data-driven decision-making within the marketing team.

Requirements

• Minimum of 5 years of experience in growth marketing, performance marketing, or a related field, with a strong focus on user acquisition and retention.
• Proven track record of successfully driving significant user growth through experimentation and data analysis.
• Expertise in A/B testing methodologies and tools (e.g., Optimizely, VWO).
• Proficiency in marketing analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) and SQL is highly preferred.
• Strong understanding of SEO, SEM, content marketing, email marketing, and paid social.
• Excellent analytical skills and the ability to interpret complex data to drive strategy.
• Experience working in a remote-first or distributed team environment.
• Strong project management and cross-functional collaboration skills.
• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• Excellent communication and presentation skills.

Benefits