Ecommerce Manager

Inmeza - Tlaquepaque; Hidalgo; Remote; MXN 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Equity options

Fully remote

Global flexibility

Shape growth strategy

Innovative culture

Health insurance (medical/dental/eye)

PTO & parental leave

Annual professional development budget

Home office stipend

Job summary

Inmeza - Tlaquepaque is seeking an experienced Growth Marketing Manager to lead scalable, data-driven growth initiatives in a remote-first setup. You will own user acquisition, activation, retention, and referral programs, and collaborate across product, engineering, and data science to optimize funnels and ROI.

The ideal candidate has 5+ years in growth marketing, strong analytics, and hands-on experience with A/B testing and marketing tech stacks.

Qualifications

• Minimum of 5 years of experience in growth marketing, performance marketing, or a related field.
• Proven track record of driving user growth through experimentation and data analysis.
• Expertise in A/B testing methodologies and tools (Optimizely, VWO).
• Proficiency in marketing analytics platforms (Google Analytics, Mixpanel, Amplitude) and SQL is highly preferred.

Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on user acquisition, activation, retention, and referral.
• Identify, prioritize, and test new growth opportunities and marketing channels.
• Design and manage A/B tests and multivariate experiments across the user journey (website, app, email, etc.).
• Analyze campaign performance and user behavior data to extract actionable insights and inform strategic decisions.
• Collaborate closely with product, engineering, and data science teams to implement growth initiatives.
• Optimize conversion funnels and user onboarding processes.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Stay updated on the latest growth hacking techniques and marketing technologies.
• Report on key growth metrics and progress to senior leadership.
• Foster a culture of experimentation and data-driven decision-making within the marketing team.

Skills

Growth marketing

A/B testing

Analytics

SQL

SEO/SEM

Paid social

Email marketing

Cross-functional collaboration

Remote work

Communication

Education

Bachelor's degree in Marketing, Business, Economics, Statistics

Tools

Optimizely

VWO

Google Analytics

Mixpanel

Amplitude

Job description

About the Role

Our client is seeking an experienced and data-driven Growth Marketing Manager to lead their growth initiatives on a fully remote basis. This role is critical for identifying and executing strategies that drive sustainable user acquisition, engagement, and retention. You will be responsible for experimenting with new channels, optimizing existing funnels, and leveraging data analytics to inform all growth marketing efforts. The ideal candidate possesses a deep understanding of various marketing disciplines, a strong analytical mindset, and a proven ability to drive measurable growth. If you are passionate about unlocking scalable growth through data-informed experimentation and collaboration, this is an exceptional opportunity.

Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on user acquisition, activation, retention, and referral.


• Identify, prioritize, and test new growth opportunities and marketing channels.


• Design and manage A/B tests and multivariate experiments across the user journey (website, app, email, etc.).


• Analyze campaign performance and user behavior data to extract actionable insights and inform strategic decisions.


• Collaborate closely with product, engineering, and data science teams to implement growth initiatives.


• Optimize conversion funnels and user onboarding processes.


• Manage marketing budgets and allocate resources effectively to maximize ROI.


• Stay updated on the latest growth hacking techniques and marketing technologies.


• Report on key growth metrics and progress to senior leadership.


• Foster a culture of experimentation and data-driven decision-making within the marketing team.

Requirements

• Minimum of 5 years of experience in growth marketing, performance marketing, or a related field, with a strong focus on user acquisition and retention.


• Proven track record of successfully driving significant user growth through experimentation and data analysis.


• Expertise in A/B testing methodologies and tools (e.g., Optimizely, VWO).


• Proficiency in marketing analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) and SQL is highly preferred.


• Strong understanding of SEO, SEM, content marketing, email marketing, and paid social.


• Excellent analytical skills and the ability to interpret complex data to drive strategy.


• Experience working in a remote-first or distributed team environment.


• Strong project management and cross-functional collaboration skills.


• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.


• Excellent communication and presentation skills.

Benefits

• Highly competitive salary and equity options.


• Fully remote work position with global flexibility.


• Opportunity to shape the growth strategy of a rapidly scaling company.


• Dynamic and innovative work culture.


• Comprehensive health, dental, and vision insurance.


• Generous paid time off and parental leave.


• Annual professional development budget.


• Home office stipend.