Remote Paid Media Lead for Education & Nonprofit Growth

Atomic Hr; Mexicali; Remote; MXN 550,000 - 750,000; Full time

Benefits offered by this job

Fully remote

Competitive pay

Mission-driven campaigns

Leadership growth

Collaborative culture

Job summary

Atomic HR is seeking a Paid Media Specialist to lead strategy and execution for education-focused partners. You will oversee multi-channel campaigns across Google Ads, Meta, LinkedIn, Display, YouTube, and streaming, driving inquiries, applications, and enrollments.

You will collaborate with Account Services, Analytics, and Creative teams, optimize performance with testing, report insights to clients, and stay ahead of paid media trends in higher education marketing.

Qualifications

• 5+ years of paid media experience managing performance campaigns.
• Expertise across Google, Meta, LinkedIn, display and programmatic channels.
• Experience managing high-budget campaigns (100K+ USD per month).
• Strong analytical skills to translate data into strategy.
• Experience presenting performance to clients or senior stakeholders.
• Agency experience or fast-paced marketing team background.

Responsibilities

• Lead paid media strategy and execution across multiple platforms.
• Own campaign performance aligned with inquiries, applications, enrollments, and leads.
• Monitor performance and provide reporting, insights, and optimization recommendations.
• Identify and execute ongoing testing opportunities across channels and audiences.
• Collaborate with creative, analytics, and account teams for smooth execution.
• Stay informed on paid media trends and university marketing innovations.

Skills

Paid media strategy

Analytics

Client communication

Leadership

Campaign optimization

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

Display advertising

Programmatic advertising

Job description

Atomic HR is seeking a Paid Media Specialist to lead strategy and execution for education-focused partners. You will oversee multi-channel campaigns across Google Ads, Meta, LinkedIn, Display, YouTube, and streaming, driving inquiries, applications, and enrollments.

You will collaborate with Account Services, Analytics, and Creative teams, optimize performance with testing, report insights to clients, and stay ahead of paid media trends in higher education marketing.