Paid Media Lead — Education & Nonprofit Growth

Atomic Hr; Torreón; Remote; MXN 360,000 - 720,000; Full time

Benefits offered by this job

Fully remote work

Competitive compensation

Mission-driven education campaigns

Collaborative culture

Leadership growth opportunities

Job summary

Atomic Hr seeks a Paid Media Specialist to own strategy, performance, and optimization of paid campaigns for education-focused clients. You will collaborate with account services, analytics, and creative teams to drive inquiries, applications, enrollments, and lead generation across Google Ads, Meta, LinkedIn, Display, and YouTube.

The role emphasizes testing, reporting, and presenting recommendations to stakeholders, with a focus on multi-channel performance and innovation within higher

Qualifications

• 5+ years of Paid Media experience
• Proven success in multi-channel campaigns
• Strong analytical skills and data-driven mindset
• Excellent English communication skills
• Experience in agency environments or fast-paced teams

Responsibilities

• Lead Paid Media strategy and execution across channels including Google Ads, Meta, LinkedIn, Display, YouTube, and Streaming Media.
• Own campaign performance aligned with inquiries, applications, enrollments, and lead generation.
• Monitor performance with reporting, insights, and optimization recommendations.
• Identify testing opportunities to improve results across channels and audiences.
• Collaborate with creative, analytics, and account teams for smooth execution and strong performance.
• Stay informed on Paid Media trends and higher education marketing innovations.

Job description

Atomic Hr seeks a Paid Media Specialist to own strategy, performance, and optimization of paid campaigns for education-focused clients. You will collaborate with account services, analytics, and creative teams to drive inquiries, applications, enrollments, and lead generation across Google Ads, Meta, LinkedIn, Display, and YouTube.

The role emphasizes testing, reporting, and presenting recommendations to stakeholders, with a focus on multi-channel performance and innovation within higher