Remote Field Marketing Lead – ABM & Demand Gen

Hyland

Santiago de Querétaro

À distance

MXN 900 000 - 1 300 000

Plein temps

Il y a 6 jours

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Résumé du poste

Hyland is seeking a Lead Field/Demand Marketer to drive regional demand in a remote setting. You will develop field marketing strategies, plan campaigns and events, and build ABM programs across digital channels to accelerate pipeline.

You will collaborate with sales, product marketing, and solution marketing to ensure consistent messaging and measurable outcomes. The role emphasizes ROI reporting, cross-functional leadership, and mentoring team members while adapting strategies to regional

Qualifications

Five or more years of B2B marketing experience, including field marketing.
Proven ability to design and execute demand generation programs and events.
Hands-on experience building ABM programs across multi-channel digital platforms.
Strong cross-functional collaboration and project management skills.
Marketing analytics expertise with data-driven ROI reporting.

Responsabilités

Develop regional marketing strategies aligned with business goals.
Plan and execute regional field marketing campaigns and events.
Create ABM programs using multi-channel tactics to engage target accounts.
Collaborate with campaign strategy, sales, product, and solution marketing teams.
Track performance with ROI metrics and report findings for optimization.
Mentor and develop team members while sharing best practices.