B2B Growth Marketing Specialist – ABM (Remote)

Apertera; Puebla de Zaragoza; Remote; MXN 350,000 - 650,000; Full time

Benefits offered by this job

Remote health insurance

Birthday off

Personal/Sick days

Equipment provided

Remote work

Training courses

AI tools access

Team culture

Job summary

Apertera is seeking a growth-focused marketer to drive demand for our language solutions in a B2B SaaS setting. You will partner with Marketing, Sales, Content, Design, and MarTech to turn ideas into measurable impact.

With 3–5 years of B2B growth or demand-gen experience, you’ll own paid and organic initiatives, SEO, email nurture, analytics, and CRM automation (HubSpot). Remote-friendly role based in Puebla, Mexico.

Qualifications

• 3–5 years in B2B growth marketing, demand gen, digital marketing, or performance marketing.
• Experience in regulated industries is a plus but not required.
• Curious, commercially minded, detail-oriented, and eager to build.

Responsibilities

• Plan and execute campaigns that generate qualified leads and business opportunities.
• Build and optimize paid campaigns across Google Ads and LinkedIn Ads.
• Support ABM programs through target-account research and personalized campaigns.
• Improve email campaigns for subscribers, past leads, and clients.
• Help build referral and partner growth programs.
• Conduct keyword research and strengthen organic search presence.
• Explore visibility with AI-powered search (AEO/GEO).
• Review landing pages, forms, CTAs, and conversion paths.
• Test new audiences, messaging, and channels.
• Track performance from lead to revenue and scale or stop accordingly.

Skills

Google Ads and/or LinkedIn Ads

B2B campaign execution

SEO and keyword research

Landing pages and conversion paths

Email marketing and nurture campaigns

Marketing analytics and funnel perf.

CRM and marketing automation (HubSpot)

Connecting marketing to leads/pipeline

Testing new ideas for performance

AI tools for research/analysis

ABM/target-account campaigns

Tools

HubSpot

Job description

Apertera is seeking a growth-focused marketer to drive demand for our language solutions in a B2B SaaS setting. You will partner with Marketing, Sales, Content, Design, and MarTech to turn ideas into measurable impact.

With 3–5 years of B2B growth or demand-gen experience, you’ll own paid and organic initiatives, SEO, email nurture, analytics, and CRM automation (HubSpot). Remote-friendly role based in Puebla, Mexico.