Remote Field Demand Marketer (Mexico)

OhioX; México; À distance; MXN 500 000 - 800 000; Plein temps

Résumé du poste

Hyland is seeking an experienced Lead Field Marketer for Mexico to drive demand within a named account model through regional programs and events. You will collaborate with sales, product marketing, and campaign marketing to build awareness, nurture leads, and accelerate opportunities to close.

You will design ABM experiences, manage field-based programs, and provide data-driven ROI insights while mentoring team members and aligning with revenue goals.

Qualifications

• Five+ years of B2B marketing experience, including three+ years in field marketing.
• Proven ability to design and execute demand generation programs and events.
• Hands-on experience building ABM programs across multi-channel digital platforms.
• Strong cross-functional collaboration and project management with stakeholder influence.
• Marketing analytics with data-driven ROI reporting.
• Experience with marketing automation platforms and CRM tools (Salesforce).

Responsabilités

• Collaborate with demand generation team and sales leaders to develop regional marketing strategies.
• Plan and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth.
• Create targeted account-based marketing programs using multi-channel digital tactics to engage target accounts and drive deal acceleration.
• Partner with cross-functional teams to ensure consistent messaging and maximize impact of field marketing programs.
• Track and analyze program performance, report ROI, and suggest data-driven optimization.
• Mentor and develop team members, sharing knowledge and best practices.

Connaissances

B2B marketing

Field marketing

ABM programs

Cross-functional collaboration

ROI analytics

Outils

Salesforce

Description du poste

Hyland is seeking an experienced Lead Field Marketer for Mexico to drive demand within a named account model through regional programs and events. You will collaborate with sales, product marketing, and campaign marketing to build awareness, nurture leads, and accelerate opportunities to close.

You will design ABM experiences, manage field-based programs, and provide data-driven ROI insights while mentoring team members and aligning with revenue goals.