Remote Field Marketing Lead - ABM & Demand Gen

Hyland

México

Remote

MXN 1,200,000 - 1,800,000

Full time

3 days ago

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Job summary

Hyland, a leading content solutions provider, is seeking a Lead Field Marketer in Mexico with remote work flexibility. You will drive regional demand generation, craft ABM-led campaigns, and collaborate with sales and product marketing to accelerate opportunities and close deals.

Successful candidates will have 5+ years in B2B marketing, strong ABM experience, and a data-driven approach to ROI. This role offers strategic impact, leadership development, and cross-functional partnerships across

Qualifications

Five+ years of B2B marketing experience, including three+ years in field marketing.
Proven ability to design and execute demand gen campaigns that build pipeline.
Hands-on experience building ABM programs across multi-channel platforms.
Strong cross-functional collaboration and project management to influence stakeholders.
Marketing analytics expertise with a data-driven ROI mindset.

Responsibilities

Develop regional marketing strategies aligned with business goals.
Design, plan, and execute regional field marketing campaigns and events to generate high-quality leads.
Create targeted ABM programs across multi-channel platforms to engage target accounts.
Collaborate with campaign strategy, sales, product marketing, and solution marketing teams for consistent messaging.
Track program performance and ROI, providing data-driven optimization recommendations.
Mentor and develop team members while contributing to department growth.