Manager, Data Analytics & BI, GOC

WPP Media Limited; Ciudad de México; Hybrid; MXN 900,000 - 1,500,000; Full time

Benefits offered by this job

Medical benefits

Retirement plans

Vision & dental insurance

Significant paid time off

Employee discounts

Mental health awareness days

Job summary

WPP Media Limited seeks a Manager, Data Analytics and BI to quantify marketing success, deliver actionable insights, and collaborate with cross-functional teams across the Global Operations Centre. You will oversee data collection, cleaning, analysis, and validation for campaign measurement, and present findings to drive decision-making.

The role requires 4–6 years in marketing analytics, proficiency in Excel and PowerPoint, and strong communication skills.

Qualifications

• Bachelor’s degree from a top-tier college with a 3.0 GPA or equivalent in Analytics, Technology, Marketing, or Advertising
• At least C1 English proficiency
• 4–6 years of professional experience in marketing analytics, preferably in a media agency or media research company
• Proficiency in Excel and PowerPoint; experience with Google Workspace is a plus
• Exposure to measurement of Brand and Direct Response marketing campaigns
• Experience with Google Ads, Meta Ads, and CM360
• Strong project management and communication skills
• Attention to detail and ability to work under pressure
• Experience with programming languages such as R, SQL, and Python is a plus

Responsibilities

• Quantify and measure the success of marketing and advertising executions, delivering actionable insights
• Collaborate with Analytics and cross-disciplinary teams to support continuity, alignment, and knowledge sharing
• Manage marketing data collection, cleaning, analysis, and validation for campaign measurement
• Communicate advertising insights and share best practices with internal teams
• Build knowledge across practices to tailor insights and recommendations
• Support Analytics in implementing measurement tools and solutions
• Partner with Planning, Investment, Activation, and other disciplines to connect findings with campaign decisions
• Transform complex data into clear, actionable presentations
• Proactively identify and resolve program and project issues
• Stay current on MFG’s product offerings and their analytics implications
• Manage vendor and client communications to ensure clarity on deliverables

Skills

Excel

PowerPoint

Google Workspace

Google Ads

Meta Ads

CM360

R

SQL

Python

Verbal & written communication

Education

Bachelors degree in Analytics, Technology, Marketing, or Advertising

Tools

Gemini

ChatGPT

Claude

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Manager, Data Analytics and BI who will:

Quantify and measure the success of marketing and advertising executions, delivering actionable insights that help MFG teams improve and innovate their work.

Collaborate with Analytics and cross-disciplinary teams to support continuity, alignment, and knowledge sharing.

Manage marketing data collection, cleaning, analysis, and validation, ensuring reliable information for campaign measurement and decision-making.

Communicate advertising campaign insights and share analytical communication best practices with internal teams.

Build knowledge across different practices to tailor insights and recommendations to specific business and client needs.

Support the broader Analytics team in implementing measurement tools and solutions.

Partner with Planning, Investment, Activation, and other disciplines to connect analytical findings with campaign decisions.

Transform complex data into clear, actionable presentations, communicating findings and recommendations effectively.

Proactively identify and resolve program and project issues, escalating them appropriately when necessary.

Stay current on MFG’s product offerings and understand their implications for analytics and measurement.

Manage vendor and client communications, ensuring clarity and alignment on analytical work and deliverables.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

A bachelor’s degree from a top-tier college, with a 3.0 GPA or equivalent, in Analytics, Technology, Marketing, or Advertising, or equivalent professional experience.

At least C1 English proficiency or equivalent.

4–6 years of professional experience in marketing analytics, preferably within a media agency or media research company.

Proficiency in Excel and PowerPoint; experience with Google Workspace is a plus.

Exposure to the measurement of both Brand and Direct Response marketing campaigns.

Experience with core advertising platforms such as Google Ads, Meta Ads, and CM360.

Strong project management skills, with the ability to coordinate multiple tasks and priorities.

Strong verbal and written communication skills, including the ability to explain insights and recommendations clearly.

Excellent attention to detail, organizational skills, and the ability to work efficiently under pressure.

Strong analytical thinking and a passion for using numbers and data to solve problems.

Experience with generative AI tools such as Gemini, ChatGPT, and Claude is a plus.

Experience with programming languages such as R, SQL, and Python is a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

Please read our Privacy Notice for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-GOC

Please read our Privacy Notice for more information on how we process the information you provide.